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B2B Assistant Marketing Manager
Springer
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Nature Research is a flagship portfolio of journals, products and services including Nature and the Nature-branded journals, dedicated to serving the scientific community.
We are looking for an experienced B2B Assistant Marketing Manager to assist the Head of B2B Partnerships and Director of Marketing in executing marketing activities for B2B products and services.
• Support preparation and implementation of marketing plans to generate traffic, increase engagement, and generate sales leads via activities including but not limited to advertising, email marketing, social media, blogging, exhibiting at events, direct marketing, giveaways and sales materials for B2B Partnerships
• Ensure consistency of brand identity and key messages across marketing and sales materials
• Represent the marketing department at key exhibitions around the world
• Collect, organize, maintain data; prepare analysis as needed for reports
• Manage and monitor digital marketing efforts using available systems e.g. Google Analytics
• Communicate activity results regularly to ensure key stakeholders are updated
• Contribute to sales sheets and other support materials as required
• Proofread marketing materials to ensure accuracy of data and grammar
• Coordinate digital and off-line marketing activities as required, including events
• Produce key campaign results reports for sponsored projects
• Undertake administrative and other duties as required
• Proactively develop professional skills and knowledge
Requirements:
• 3+ years’ experience, preferably in marketing or publishing
• Professional maturity, able to work in a service orientated environment
• Organized, self-motivated; able to balance prioritize
• Strong analytical skills
• Proficiency with Microsoft Office, Adobe Creative Suite, web analytics (Webtrends, Google Analytics)
• Strong verbal and written communication skills
• An attention to detail and adherence to deadlines
We offer a comprehensive benefits package that includes:
• Medical, Dental and Vision
• Life and AD&D
• 401(k)
• Flexible Spending Accounts
• Transit Accounts
• Tuition Assistance
• Summer Hours
Visit our website at www.springernature.com.
Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO Is The Law Poster:
http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
If you are an internal candidate please inform your line manager of your application.