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Director, Marketing
Sony Music Entertainment
New York, NY, United States
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Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.
This role is the primary label contact responsible for managing artist projects and coordinating the efforts between departments.
Responsibilities:
• Develop marketing/release plans for artist releases
• Serve as primary point of contact with artists and management regarding marketing activities
• Prepare and defend quarterly and annual project marketing budget requests
• Oversee all processes related to visual elements in product packaging and project marketing
• Work closely with A&R and other departments to identify commercial applications for project assets and coordinate productization and marketing of same
• Lead efforts to align artist on-line presence and marketing with overall project goals
• Closely coordinate activities of all internal departments and external personnel to ensure project success
• Maintain artist calendars and promo itineraries and disseminate to all internal departments
• Work with strategic marketing and Film/TV departments to identify and secure opportunities for artists
• Create and maintain project reports for all artists
Qualifications:
• Previous involvement in the music business, preferably at a record label with prior marketing/product management experience.
• High level of interpersonal people skills.
• The ability and skill-set to communicate directly with artists and artist management.
• Strong knowledge of pop and rock music.
• Must have knowledge of creating marketing plans from scratch and the ability to maintain timelines and deadlines.