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Creative Strategist II
Yahoo!
Taipei, , Taiwan
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A Little About Us
Yahoo Search Marketing (YSM) Creative Strategy is a team which mainly works with the sales to achieve revenue target by Search/Native product knowledge and creative strategy. We develop and optimize the “creative” for advertisers running Search and Native campaigns in Yahoo!
Creative Strategists are individual contributors who act as a key resource for Yahoo’s most valuable advertisers in planning and implementing their digital marketing campaigns. We are seeking an individual with text editor background or digital marketing related the experience.
A Lot About You
• Good communication skill with Sales and team member
• Love the digital advertising product
• Knowledge of broader marketing & advertising trends and frameworks
• Ability to quickly learn and adapt to change
Your Day
• Work with AM to achieve revenue goal
• Work independently to identify and prioritize opportunities for improved campaign
• Partner closely with AM and other internal team members to provide best-in-class service to clients
• Demonstrate expertise with respect to policy guidelines and best practices in at least one core industry category
• Participate in ad-hoc projects including development of best practices, new analytical techniques, and industry-specific insights
You Must Have
• BA degree
• At least 5 years of work experience
• Ability to work independently but also in a team environment.
• Ability to mentor and train a group of people.
• Excellent verbal and written communications skills with an ability to “think on your feet”.
• Ability to write copy in a way that translates client marketing objectives into highly effective, error-free ads.
• Ability to solve problems and identify opportunities through the use of analytics, category expertise, and critical thinking.
• Strong Microsoft Office Suite skills (Outlook, Excel, Word and PowerPoint)