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Content Strategy Director
Razorfish
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
About Razorfish:
Our Content Strategy Director is a Content Superhero!
Job Description:
TheContent Strategy Director for Rosetta in New York is responsible for overseeing all content requirements, and creating all content strategy deliverables (content audits, gap analyses, taxonomies, metadata, style guides, content migration plans, etc.) across the project lifecycle. Collaborating closely with the Information Architect as well as people from our Creative, Strategy and Technology groups, you will be critical to defining the content needs of CRM email, web sites and applications our teams create, and to working closely with the client to ensure the necessary content is sourced or otherwise generated. Ideal candidates will have a healthy sense of humor.
Responsibilities:
• Developing content strategy based on client business objectives and user needs
• Determining projects’ overall content requirements and potential content sources
• Developing innovative solutions for content presentation, including content management, workflow, and maintenance
• Creating taxonomies and metadata frameworks for grouping and tagging content
• Working with client to enhance, edit and reformat legacy and newly created content
• Ensuring content conforms to Search Engine Optimization best practices
• Developing or overseeing development of all content to be included in the solution
• Setting guidelines for the editorial tone, style, and voice of all content
• Develop naming conventions, instructional copy, and other interface textual elements
• Establishing a style guide and editorial procedures for all written elements of the site
• Overseeing content migrations and preparing documentation to do so
• Developing content indexes and mapping documentation for the new site
Qualifications:
Required Skills:
• Demonstrated ability to lead content strategy across the entire web development process
• Thorough understanding of how to communicate effectively in a digital environment
• Experience with content management systems, digital asset management, databases and SEO best practices
• Expert level attention to detail
• Excellent oral and written communication and presentation skills
• Experience in client services and negotiating business decisions
• High tolerance for ambiguity matched only by your desire to organize it
• Willingness to travel
Required Experience:
• 5+ years experience in creating/writing content for Web or other digital media
• Degree in related field, such as English, journalism, technical writing, or library science
• Previous experience in professional digital advertising
• Advanced proficiency in the MS Office Suite, and working knowledge of design tools such as Visio and InDesign