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Researcher/Sr. Researcher - Social Listening, Consumer Insights
Netflix
Beverly Hills, CA, United States
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The Role
Netflix is one of the most talked about entertainment brands on social. We are looking for an experienced researcher who can sift through millions of conversations and listen for insightful nuggets that help us create compelling marketing campaigns.
We seek an individual who sees themselves in the following descriptions:
Has a strong background in social media analytics
• A social listening expert - you are well versed in the fundamentals of social listening, and can apply those fundamentals to a suite of social listening tools (Crimson Hexagon, Sysomos, Netbase, Brandwatch, etc.)
• Fluent in Boolean - you are proficient in crafting advanced boolean queries that cast a wide net but weed out irrelevant chatter
• Familiar with social platforms’ native insights offerings (Facebook Insights, Facebook Audience Insights, Twitter Analytics, YouTube Analytics, etc.)
• Understands how consumer behavior varies across different social networks
Approaches social analytics as investigative journalism
• You are skeptical of an insight until you thoroughly investigate the underlying data
• You treat tentpole moments (new series announcements, trailers, series launch) as “breaking news” and quickly identify and socialize valid insights
• You are a serial hypothesis tester - instead of looking for specific answers, you like to explore the social web to uncover behaviors, and validates those behaviors with social data
• You are a trend hunter - you know how and where to spot emerging trends
Is passionate about the social data industry
• You are curious about social data and its implications, and have a finger on the pulse of industry trends and innovations
Is a standout internal consultant
• Goes beyond cookie-cutter analysis and collaborates with internal partners to provide bespoke solutions
• Understands how to turn consumer insights from “he said she said” into actionable findings that move the business forward
• Looks for big themes - connects the dots and surface learnings from past research to apply today
• Has experience socializing research findings across different departments - PR, social, creative - and can pivot to the needs of each
• Is a phenomenal communicator, written and verbal - can write concise, thoughtful summaries on short timelines for executive audiences
• Grasps overall business objectives and larger strategic context of any work that is done
• Is aware of the nuances of social data, and closely partners with other researchers on the consumer insights team to tell a rounded story
Is a great team member
• Is a self-starter, but loves working in a team and wants to avoid a silo environment
Essential qualifications:
• At least 3 years of hands-on social analytics experience at a global brand, agency, consulting firm, studio, or media publisher
• A social media native - consumes social media as a user and studies it as a researcher
• Experience in working with global teams across different timezones
• Bachelor’s Degree required
• Proficient in presentation, spreadsheet or word processing software (ideally some experience with the Google Drive suite)
• Experience presenting / socialising insights at all levels of an organisation (and esp. to non-researchers)
• Familiarity with BI software (Tableau, Micro Strategy) a plus