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Freelance Senior Account Planner
Razorfish
Chicago, IL, United States
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About Razorfish:
Our Chicago office is looking for a Senior Media Planner to help on a project for the next ~3 months, potentially longer.
Job Description:
We are seeking a Freelance Senior Account Planner to join our rapidly growing Account Planning team. You’ll turn data into ideas and insights into actionable interactive marketing strategies. You will help the team map the customer journey and the important on and offline touch points. You’ll write creative briefs, conduct qualitative research, conduct or commission and decrypt quantitative research, inspire ideation, and present strategic recommendations to one of the world’s most respected brands.
Responsibilities:
• Ensure the interactive advertising creative teams are given inspiring, single minded briefs
• Define, conduct and analyze qualitative research to deliver true consumer insight
• Act as a bridge between smart strategic thinking and great creative solutions
• Define problems, collect information, establish facts and draw valid conclusions to drive insights
• Keep abreast of developments within the client’s industry and pass on this knowledge to the rest of the team
• Be enthusiastic and passionate about producing great work
• Contribute to ongoing thought leadership initiatives based on consumer insights
Qualifications:
• A deep understanding and passion for digital marketing
• 2-4 years’ interactive planning experience, or other relevant experience and a strong point of view that proves you have thought about what a digital planner is
• 3-5 years in advertising planning, brand strategy, consumer insights, or other fields that you can demonstrate pertain to digital account planning
• Comfort working in highly flexible, entrepreneurial environments
• Demonstrable strategic marketing skills
• Proven success working in cross functional teams
• Innate curiosity and ability to connect insights and gain inspiration from disparate sources
• Confident and clear communicator
• Bachelors degree required
This position is a Freelance opportunity only.