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ILMxLAB Brand Marketing Manager
LucasFilm
San Francisco, CA, United States
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In collaboration with ILMxLAB leadership, the Brand Marketing Manager, ILMxLAB will drive development and implementation of ILMxLAB’s marketing and branding strategy. Such strategy will span a wide range of channels, including, but not limited to events, website, and social channels. In addition, this role will take point and represent ILMxLAB in all Walt Disney Company marketing related activities including working hand-in-hand with Production to ensure successful completion of projects in service of Lucasfilm Franchises. This role requires holistic, strategic thinking, excellent written and verbal communication skills, strong leadership, as well as highly effective relationship management both inside and outside the Disney organization.
RESPONSIBILITIES:
• Drive holistic, goal-focused strategy to establish and grow the strength of the ILMxLAB brand both externally and within The Walt Disney Company
• Work closely with ILMxLAB leadership team to ensure shared vision, goals and priorities, are reflected in developing and communicating key messages
• Drive ILMxLAB’s publishing and release strategy
• Report out on activities; success in supporting overall goals; upcoming focus; and longer term strategies
• Collaborate with recruiting to ensure alignment of messaging and help support the ongoing effort to attract and retain top talent
• Support expansion of global ILMxLAB efforts including but not limited to communicating goals, priorities, and strategies to leadership of other studios, as relevant
• Maintain extensive knowledge of current Immersive Entertainment market conditions and competition in order to inform positioning and communication strategy
• Must be able to manage multiple partners and projects at once to ensure overall ILMxLAB priorities are met
• Create and implement strategic communication plans for all ILMxLAB releases and activities
• Drive ILMxLAB relationship with Disney Studio Marketing and proactively anticipate / support pitches of projects tied to films.
• Partner with ILMxLAB Production to ensure Disney Studio Marketing objectives are met from inception through project release
• Manage development and implementation of ILMxLAB’s website expansion and ensure it remains ‘fresh’ and exciting
• In collaboration with Lucasfilm & ILM PR, pitch and place coverage with key trade and consumer press; drive drafting, timing, and approval of press releases
• Develop and maintain an active presence on key social media channels
• Develop Marketing and PR materials to support ILMxLAB’s communication strategy, keeping materials current and consistent with the brand (i.e. highly visual, invites interaction, and is cutting edge)
• Establish and maintain relationships with key industry organizations to identify high profile opportunities in service of ILMxLAB’s goals
• Host visits of key partners, collaborators, influencers, etc. as needed
• Establish and maintain relationships with leadership at Skywalker Sound and ILM’s global studios to identify opportunities and ensure ILMxLAB is presented in a consistent manner
• Lead execution of marketing events where ILMxLAB has a presence
◦ Ensure participants have clear understanding of goals, messages, etc.
◦ Develop and manage event budgets
◦ Collaborate with ILMxLAB Production, where content is being created and/or refined
• Manage and arrange speaking engagements for ILMxLAB personnel and help prepare supporting talking points and presentation materials
• Cultivate and engage up-and-coming talent in order to expand the ‘voice’ and diversity of ILMxLAB
• Identify potential award competitions and organize submissions
Requirements:
QUALITIES
• Minimum of 5 – 7 years of relevant experience
• Bachelor’s Degree in Marketing, Entertainment, Business, or Communications/MBA is a plus
• Must have experience owning and implementing high-level communication strategies
• Must be able to cultivate relationships and manage multiple projects simultaneously
• Must have a can-do attitude and strong problem solving skills
• Must be self-sufficient and comfortable working across various levels of management
• Must have excellent organization skills and the ability to multi-task efficiently in a high pressure environment
• Must have strong writing, presentation and communication skills
• Diplomacy, discretion and reliability are critical
• Immersive Entertainment and/or Games experience preferred
• Computer literacy in a Macintosh environment (i.e. as it relates to design and preparation of materials) desirable
• Technology knowledge desirable