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Head of Content Strategy
Blizzard Entertainment
Irvine, CA, United States
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Overwatch League is a global, world-class esports ecosystem designed from the ground up to ensure that teams and players can thrive for years to come, and that their fans have the best experience possible. Overwatch League melds Blizzard’s experience in esports with best practices of time-honored traditional sports. We’ll be launching Overwatch League in 2017.
The head of content strategy will seek to optimize the league’s brand performance with a focus on analytics and audience growth. The successful candidate understands the critical importance of content in driving business results and understands the subtleties of crafting plans to address a global audience. You’re a storyteller and an analyst, and possess the ability to translate strategies into compelling, inspiring narratives.
This is a critical leadership role requiring a passionate, experienced, self-driven, analytical, and strategic leader.
Responsibilities
• Define, develop, and oversee execution of content strategy across channels.
• Manage audience development, drive engagement, and continuously evolve brand message.
• Partner closely with peer leaders to ensure consistent message, tone, and quality of content.
• Oversee cross-functional teams in the creation of compelling media.
• Establish vendor relationships, as necessary, to support content production.
• Develop plans for the integration of content from diverse sources (in-house, vendors, user-generated).
• Establish metrics for content, measure success, and adapt to a changing landscape.
Requirements
• Bachelor’s Degree in Business, Marketing, Communications, related field or equivalent work experience
• A minimum of 8 years’ experience in content programming and strategy in advertising, media or marketing
• A minimum of 4 years’ experience in a related leadership role
• Demonstrated successes in designing content strategies to address diverse global audiences
• Broad knowledge of marketing communications including traditional media, social media, web and digital
• Vendor selection and management experience
• Exceptional written, verbal and presentation skills
Pluses
• MBA
• Direct experience in games, sports or broadcast
Required Application Materials
• Resume
• Cover Letter which should include:
◦ Why you are interested in working at Overwatch League
**Only submittals with Cover Letters will be considered.
Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!