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Marketing Executive, Subscription Services, EIU, London
Economist Group
London, , United Kingdom
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Introduction:
The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
As the research and analysis division of the Economist Group, The Economist Intelligence Unit (The EIU) helps leaders prepare for opportunity, empowering them to act with confidence when making strategic decisions. The EIU is the global standard in providing quality, actionable intelligence to the public and private sector, assessing issues that impact the marketplace for over two hundred countries.
We are recruiting a Marketing Executive to sit within The EIU marketing team. The role will support the creation and implementation of content-led marketing campaigns, which promote The EIU’s expertise in helping organisations understand and assess new markets and opportunities.
Accountabilities:
In this role you would be expected to:
• Support the planning and execution of multi-channel (email, webinar, print, PR, video, social media etc) content-led marketing campaigns
• Execute both project-managing the creation of content, and the set-up and management of campaigns using our marketing automation and CRM systems
• Analyse results of campaigns, and report back to the team, providing recommendations for optimal email performance based on results
• Support day-to-day marketing activities across the team on an ad-hoc basis.
Experience, skills and professional attributes:
To succeed in this role you must have:
• Experience of running content-led marketing campaigns in a b2b environment
• An understanding of how to use email platforms and CRM systems
• Experience of copywriting, and editing and maintaining web and print copy
• Experience of analysing and reporting on data
• Fluency in English
To succeed in the role you must demonstrate:
• Strong organisational skills and ability to manage multiple deadlines and stakeholders
• Ability to collaborate and build good relationships
• Innovation and proactive attitude, openness to new ideas
• Personal pride in producing work of a high quality
• Ability to communicate clearly