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Social Media Director
Razorfish
New York, NY, United States
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About Razorfish:
The Director, Social Media serves as the lead strategic voice and coach for the social media team and practice within the region.
Job Description:
The Director, Social Media serves as the lead strategic voice and coach for the social media team and practice within the region. This role will develop, implement and integrate social media into our core services, growing the Razorfish business by serving client’s strategic marketing needs. The Director is a team lead and oversees a portfolio of assigned clients and contributes to new business development.
Responsibilities:
Job Specific (Skills and Responsibilities)
• Evangelizes the role of social media for brand and business growth, and can translate into real-world practices and applications
• Can seamlessly navigate between social media concepting and social media strategy/platform expertise
• Ability to delegate efficiently and manage internal media teams in the development and execution of effective plans for clients
• Excellent oral, written, interpersonal communications and presentation skills
• Ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment
Management/Leadership
• Is seen as the lead resource for establishing the social media practice as a key driver of revenue and margin growth
• Manages the recruitment, retention and professional development of the social media team
• Determines the correct roles, responsibilities and expertise needed to scale and grow social media including resource and budget planning
• Represents Razorfish at external events and is active as a social media thought leader
• Operating in a collaborative way with a positive attitude is key to success
Qualifications:
Education
BA/BS) in Advertising, Marketing, Communications, or related field; Advanced degree in Advertising, Marketing, or similar preferred
Experience
• Five (5) years of experience in social media, community management, or digital PR
• Experience using analytics and research to drive business decisions
• Experience developing apps, web sites, and partnerships for promotional and commercial purposes. Five (5) years managing and developing teams
Milestones
• Proven ability:
◦ to create and manage a social media discipline within an agency or business
◦ to develop high level social strategy, leverage social across platforms and integrate social media into overall marketing strategy
• Deep knowledge of all aspects of the social space: platforms, vendors, measurement, content creation, media, technology, UX
• Demonstrated ability to lead a team in a highly collaborative environment
• Has demonstrated a track record of participating in successful new business pitches
Equal Opportunity Employer M/F/V/D.
This is a full-time opportunity
Brand
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. Our world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including McDonald’s, Mercedes-Benz USA, Microsoft, Nike, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 20 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States. Razorfish is part of Publicis Groupe. For more information, like us on Facebook or follow us on Twitter, Weibo and Instagram. Razorfish. Here for tomorrow.™