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Consumer & Market Insights Manager
Hulu
Santa Monica, CA, United States
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Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We’re looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It’s a mission that takes some serious smart, intense curiosity and determination to be the best. Come be part of the team that’s powering play.
SUMMARY
Hulu’s Consumer and Market Insights team is seeking a Consumer and Market Insights Manager who will be an exceptional addition to our Marketing team. As a Consumer and Market Insights Manager at Hulu, you will support its primary research initiatives around programming, brand, product and audience. The right person for this role will be focused on designing research, interpreting data, translating it into actionable ideas and creating stunning PowerPoint reports to support the company’s Marketing, Content, Product and Distribution teams supporting Hulu’s new product offerings. If you are someone who is a rock star analyst/manager at a top market research firm or working for a major content distributor or programmer, then this is a great role for you.
WHAT YOU’LL DO
• Manage the complete process of planning and executing qualitative and quantitative research studies (i.e. questionnaire development, programming and testing surveys, analyzing results, and producing final reports). Much of Hulu’s primary research is conducted in-house and candidates should be comfortable writing questionnaires, analyzing raw data, and creating reports from scratch.
• Manage both qualitative and quantitative vendors with ability to develop questionnaires, sample and data analysis plans, screeners, discussion guides and reporting.
• Write RFPs, review proposals, and coordinate research projects with external partners
• Synthesize primary and secondary data from multiple sources to tell a holistic story. Identify market trends and customer insights and translate into actionable ideas and strategies.
• Stay abreast of television, OTT and research industry news, trends and best practices
WHAT TO BRING
• 5+ years of entertainment research experience, preferably at a market research supplier focused on the Entertainment vertical.
• Experience working in the multi video programming distribution industry either with a distributor or programmer
• Experience executing qualitative and quantitative research
• Understanding of a variety of market research methodologies and their applications
• Comfortable working with large quantitative and qualitative datasets
• Passionate about research, television, marketing, emerging media and technology
• Strong PowerPoint and Excel skills. Proficient with survey tools. Knowledge of SPSS or other analytical tools.
• Highly organized with the ability to work under pressure and handle multiple projects
• Strong attention to detail, written and oral communications skills
• Team player, collaborative and inclusive
• BA/BS in social sciences, marketing science, applied research, or related field. Must have a strong academic record and analytical background.