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Creative Strategist
Yahoo!
Hillsboro, OR, United States
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A Little About Us
Creative Strategists are specialists when it comes to Search and Native advertising, experts in identifying relevant keywords, creating and testing effective ad copy and images, selecting appropriate landing pages, and targeting the right audiences – all to maximize our advertisers’ ROI. We’re always pushing the limits of how digital marketing can be used to achieve client success. Along with our Sales counterparts (Account Managers and Account Directors), Creative Strategists are individual contributors who act as a key resource for Yahoo’s most valuable advertisers in planning and implementing their digital marketing campaigns. We love our advertisers and work hard to ensure their success and satisfaction.
A Lot About You
The Creative Strategy team is part of the Yahoo! Global Ad Ops organization. We develop and optimize the “creative” for advertisers running Search and Native campaigns on Yahoo Gemini. Things we love: killer click-through rates, skyrocketing conversions, constant learning, great co-workers who push us to be better, and a fast-paced, fun environment.
Your Day
• Work independently to identify and prioritize opportunities for improved campaign performance and growth across a set of Yahoo’s highest value Search & Native accounts, from the Mid-Market to the world’s largest brands.
• Communicate directly with advertisers at all levels of their organization to promote behavior that grows spends and also ensures long-term client success. This can include daily interaction via phone and email, as well as quarterly presentations in-person.
• Partner closely with Account Managers and other internal team members to provide best-in-class service to clients.
• Demonstrate expertise with respect to policy guidelines and marketing best practices in at least one core industry category.
• Participate in ad-hoc projects including development of best practices, new analytical techniques and industry-specific insights.
You Must Have
• BA degree in Marketing or a related field
• Demonstrated experience providing strategic marketing advice either within a company or as part of an agency.
• Strong understanding of digital marketing (including PPC and Native) and best practice campaign management, and a drive to stay up-to-date on cutting edge industry trends.
• Ability to write copy in a way that translates client marketing objectives into highly effective, error-free ads.
• Ability to solve problems and identify opportunities through the use of analytics, category expertise and critical thinking
• Excellent verbal and written communications skills with an ability to “think on your feet”.
• Strong Microsoft Office Suite skills (Outlook, Excel, Word and PowerPoint)