This job has expired, please see additional jobs below
CRM/Marketing Automation Campaign Operations & Execution, Marketing Associate
Yahoo!
Sunnyvale, CA, United States
Job Details - this job has expired, please see similar jobs below
Description:
The CRM/Marketing Automation Associate will be responsible for executing user led marketing campaigns across channels to support the business objectives of Yahoo properties and products. The CRM/Marketing Automation Associate will leverage Yahoo’s technology platform and data to build email, push and triggered communications to drive user acquisition, engagement, and retention. Such campaigns will include product launch messages, user lifecycle communications, email triggers and new user welcome programs. This position will also be responsible for campaign recap reporting, providing campaign learnings, and measuring the impact of CRM programs
Primary Responsibilities:
• Support CRM/Marketing Automation Managers on executing campaign blueprints for all user segment programs and channel types
• Ownership of the setup, maintenance, and quarterly review of recurring and triggered email communications
• Maintain a current understanding of CRM/email marketing best practices and apply them to the execution of campaigns
• Partner with the engineering teams to understand the data requirements to implement successful lifecycle/trigger campaigns.
• Consult with marketing team and data engineers to develop user targeting approaches
• Implement testing plans and report results
• Create campaign dashboards and provide quarterly roll-up reports
Requirements:
• 3+ years experience building and executing cross-channel marketing programs specifically email, push and SMS across multiple device types (mobile, desktop)
• Candidate must demonstrate technical acumen to resolve data issues with targeting lists to expedite and facilitate campaign delivery
• Ability to troubleshoot coding problems
• Ability to manage a significant, constantly changing workload and adhere to tight deadlines
• Creative, positive energy, self-directed, amiable attitude, and composed under pressure.
• HTML proficiency
• Past experience with email service providers and marketing automation platforms highly desired
• Strong computer skills, including, Microsoft Word, Excel, PowerPoint, Photoshop as well as internal systems and tools.
• BA/BS degree