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Researcher, Global Tracking and Advertising - Consumer Insights
Netflix
Beverly Hills, CA, United States
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At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.
We are looking for an expert in quantitative research, with a ton of experience in tracking products and a thirst for innovative and creative thinking. We use longitudinal data for a myriad of business cases and we’re looking for someone who sees stories and opportunities in this kind of data that will help move our business forward across the globe.
We seek an individual who sees themselves in the following descriptions:
• Can flourish in our unique company culture
• Can execute all technical aspects of global quantitative research initiatives, including questionnaire development, agency partner management, analytical planning, and data cleaning / analysis using SPSS
• Is comfortable owning research agency partner relationships, overseeing day to day account management, quality controls and the integrity of deliverables
• Has had experience in managing data from a multi-national brand health tracker
• Knows how to design a research project to meet the needs of the marketing question and can determine which methodology best serves the purpose
• Understanding of the digital advertising ecosystem and ad effectiveness measurement
• Knows how to prioritise a long list of requests and is totally comfortable working collaboratively for a common goal
• Understands the difference between a reader-friendly reports vs. a data dump and loves how data can tell a story
• Takes pride in ensuring the highest level of data quality and validation
• Has had experience of socialising research findings across different departments - PR, social, creative - and can pivot to the specific needs of each
• Understands the consumer’s voice and how to turn data into actionable findings - in fact, has a proven track record of turning findings into thoughtful, holistic stories that get to the heart of the opportunity
• Is desperate to show how great insights lead to great strategy which results in real impact to the business
• Is a self-starter, but loves working in a team and wants to avoid a silo environment
Qualifications:
• At least 5+yrs of hands-on experience in an agency or department
• Experience with brand health and brand tracking important; experience with entertainment tracking, social media analysis, ad effectiveness studies and digital analytics a nice to have
• Must be highly-proficient in Excel and SPSS, with a ton of hands-on data processing and analysis experience including data cleaning, transforming and weighting. Tableau experience is a plus
• Quantitative experience involving data from outside the U.S.
• University Degree, Post Graduate qualifications preferred
• Experience presenting / socialising insights at all levels of an organisation (and esp. to non-researchers)
• Understanding of statistical significance tests such as t-test, chi square and ANOVA and when to apply each
• Experience with panel data and Internet behavior data preferred<!---->