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Marketing Director
Pearson
London, , United Kingdom
Job Details - this job has expired, please see similar jobs below
Description
PURPOSE
The purpose of the role is to provide vision, leadership and close management of all marketing activities for GQ and Secondary Learning Services to the highest standards. The post holder will develop and execute winning marketing strategies that achieve set commercial objectives, truly engage customers and deliver a fantastic customer experience.
This is a broad B2B marketing leadership role, with deep knowledge of theory and execution, which constantly seeks to improve and apply best practice. The ideal candidate will be working in a dedicated senior leadership role with specific responsibility for defining marketing strategy for the defined area.
MAIN ACCOUNTABILTIES
• To develop a superior understanding of the customers and the market.
• To take the lead, while working closely with other functions, on the positioning, messaging and end-to-end content strategy for propositions, including integrated services that draw together qualifications, digital services, support, resources and professional development.
• Deliver business-to-business (B2B) Marketing, to generate Marketing Qualified Leads (MQL’s) and revenues, supporting the overall objectives of the business unit
• To lead on all Strategic Marketing planning activities, including research, market mapping, customer segmentation, acquisition and retention planning, channel and take to market strategies, Branding, and all other essential areas of the end to end Marketing mix, across digital and non-digital, direct and indirect routes, ensure effective ROI on marketing investment
• Ensure Marketing strategy is align with the Sales strategy, especially around lead management and handover process, and the provision of high quality support materials
• To lead on the execution of all Marketing activities in the area which the role covers, set high quality standards and ensure excellent execution that offers a great customer experience
• To measure and monitor the performance of all marketing activities, and to constantly reprioritize to maximise return on investment.
• To define and put in place processes that adequately detail the best marketing approach, and ensure said frameworks are used and followed by team members
• To build the Brand in the relevant segments, focusing on communicating the Pearson strategy and how its offering contribute to learning and progression.
Leadership & Team Management
• Provide leadership & vision to Marketing; shape a marketing team that can deliver on marketing transformation agenda.
• To set high standards of quality in order to delight our customers and positively impact learners.
• Develop and motivate staff through appropriate levels of mentoring, coaching and monitoring to shape culture, behaviours and competences to support business objectives.
• To assess risks to the ability to deliver plans, engage in resourcing conversations and stretch team from time to time to go over and above the standard call of duty.
Budgetary responsibilities
• Establish and implement systems to monitor performance against business targets.
• To fully participate in forecasting plan revenues and reforecasts and take responsibility for meeting these targets.
• Maintain costs within budget as agreed by the VP of Marketing.
STAKEHOLDERS AND REQUIRED SKILLS/EXPERIENCE
Internal/External Stakeholders:
• Interacts up to the highest hierarchy levels, including SVP level on a regular basis
• External agencies
• Internal design teams
• Product Teams
• Sales Teams
• Customer Services Teams
• Business Intelligence team
• UK Schools and Apprenticeships/BTEC Leadership teams
• Corporate Affairs and Brand teams
• Finance
• Operations
• Regulatory team
The successful candidate will need to demonstrate experience in:
• Driving Marketing success from customer insights
• Extensive experience in marketing/commercial leadership roles
• B2B marketing, and a clear understanding of the latest B2B marketing techniques (lead nurturing, inbound marketing, marketing automation, etc.)
• Multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc.)
• Commercial marketing, aligning activities towards revenue objectives and being able to measure and track ROI.
• Superior knowledge and use of the English language in a Marketing context. Excellent at positioning propositions and writing compelling Marketing messaging and copy
• Evidence of a successful track record in a strategic marketing role, and evidence of hands on experience, knowing when to roll-up sleeves and lead from the front.
• Experience of having developed and implemented successful sales and marketing strategy through offline and digital media.
• Reputation for high quality effective and innovative Marketing.
• Excellent communication and collaboration skills, and comfortable working in a matrix organisation.
Qualifications
Essential:
• Extensive experience in B2B marketin
• Educated to degree level or equivalent, preferably in marketing or business
• Strategic planning and delivery
• Project leadership on a multi-site, multi-stakeholder level
• Financial and budget accountability, numerate, proficient with Excel. Commercial mind-set.
• High professional integrity.
• Product and service marketing
• Strong leadership skills with proven track record in managing organisational performance and change.
• Strong developer of people and talent.
Desirable:
• Demonstrable success of marketing in UK education and training markets
• Good understanding of the UK education sector
• Experience of adhering to a well-known UK or international brand
• CIM qualified
• MBA