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Sr. Manager, Social Data Product Management
Viacom
New York, NY, United States
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Overview and Responsibilities
As Senior Manager of Social Data Product Management, your job is to design, deliver and iterate ground breaking, data-driven social media data products that increase engagement and revenues for Viacom’s brands and advertisers.
• Work with stakeholders across the organization to establish strategic priorities related to Viacom’s presence on established and emerging social media platforms
• Partner with sales team to increase direct and in-direct revenue associated with multi-platform, social-by-design, integrated marketing campaigns
• Partner with data science teams to deliver deep dashboards, projections and insights across cross-social data sets
• Partner with content teams and lead the data strategy behind social media campaigns that resonate with audiences and drive trackable outcomes
• Manage a complex and evolving data environment across a wide variety of sources, servers and data types
• Identify new trends, technologies and solutions and drive the uses of social data across the organization
Basic Qualifications
• Degree in computer/information science, statistics, engineering or another quantitative field
• Experience in product and project management
• Experience with data visualization / BI tools like Cognos, Tableau, Domo, others
• Experience in data management, data analysis, ETL tools and database design
• Deep familiarity with social media analytics: Facebook, Twitter, YouTube,Instagram, Social Listening toolsets, others
• Experience with media industry analytics: Nielsen, Rentrak, Tivo, others
• Experience with digital marketing analytics: Adobe, comScore, DMPs
Additional Qualifications
• Results oriented. Able to drive projects across the finish line through know and unknown obstacles
• Quantitative in approach. Able to use data to support strategic positions
• Organized and an effective multi-tasker
• Curious and confident to ask questions, with the ability to lead the problem solving to the answers
• A teacher and a student. Able to coach others as well as develop new skills across all categories