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Manager, Advanced TV Data and Analytics
Horizon Media
New York, NY, United States
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Manager, Advance TV Data and Analytics, Horizon AdvancedDescription The main focus of this position will be to support the data management and knowledge needs of the Horizon Advanced activation team as directed by the Director of National TV/Horizon Advanced.
The ideal candidate will:
Provide Research expertise to the Horizon Advanced activation team
Collaborate with rest of team on all client initiatives in the advanced TV spaceAnalyze and apply data from various Research software systemsBe able to discuss the general media landscape and marketplace Be able to communicate knowledge of various 3rd party and 1st party data sources
Create and maintain dynamic presentations about advanced TV and how and what data impacts advanced TV
Train and manage junior level staff
Evaluate media vendors and research providers Make research apply to specific brandsWrite papers about advanced TV media trendsBe detail-orientedBe able to constantly re-prioritize multiple projects
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Requirements:
· Required Skills· Strong knowledge of the media planning and buying process· Extensive knowledge of Nielsen systems (Galaxy, NPower) and competitive databases (Kantar, Monitor Plus)· Knowledge of 3rd party data sources and uses· Knowledge around application of 1st party data and matching· The desire to collaborate and work as a team· Ability to learn new systems quickly· Good writing skills; experience writing short articles/papers· Good knowledge of Microsoft Office- Excel, PowerPoint, Word· Experience in simplifying charts and data for presentations· Can work under pressure and meet deadlines· Good presentation skills · Experience managing junior level staff· Knowledge of the general media landscape, especially Television· Enthusiasm!· Desired Experience 4-5 Years in the media industry, with some of that time spent at a media planning and buying agency, Advertising/communications degree & internship preferred.