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Graphic Designer
iHeartMedia
Allentown, PA, United States
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Graphic Designer / Webmaster
Job Summary:
The Graphic Designer/Webmaster will implement various aspects of graphic design and online marketing for Clear Channel Airports. This includes maintaining and updating the company website, designing and developing new website landing pages, maximizing inbound marketing strategies and designing marketing materials including renderings, product videos and animated content.
The ideal candidate will also have the ability to analyze data, maximize SEO and monitor web successes to influence our website strategy.
Job Responsibilities:
• Maintain current website, update content and enhance innovative features to improve engagement, lead conversion and traffic growth
• Develop and support HubSpot websites, enhancements and landing pages
• Apply inbound marketing strategies for website development to generate quality sales leads
• Maintain convert and optimize published documents for online use.
• Design marketing materials including product videos and animated content as needed
• Maintain corporate branding across all platforms
• Coordinate plans for all website development with corporate communications team.
• Continually optimize website performance and assist in planning website strategy
Minimum Requirements:
• Background in both web development and graphic design
• Experience building or maintaining large, content-rich websites.
• Strong experience working with the Adobe Creative Suite
• Meaningful experience working in Hubspot environment or similar
• Strong understanding of inbound marketing techniques including but not limited to: SEO, marketing automation, lead nurturing email programs, content marketing.
• Ability to analyze data and translate web findings into recommendations and action plans then execute on those plans with exceptional attention to detail.
• Outstanding computer, communication, proofing, testing and research skills.
• Be an innovative designer, fast learner, and collaborative team player