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Senior Director, (Agency) Partner Marketing
MediaMath
New York, NY, United States
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MediaMath’s strength is in numbers. Our technology analyzes 200 billion customer opportunities daily– more volume than the top 10 stock exchanges in the world, combined. Over 700 Mathletes in 16 global offices are trusted by two-thirds of the Fortune 500 and partner with thousands of marketers to ensure brands connect with right audiences, in the right place, in the right time.
We believe consumers want to have meaningful conversations with their favorite and yet-to-be-discovered brands across all digital touchpoints. Our omnichannel, integrated programmatic platform unites digital media and big data to maximize the return on every marketing dollar spent by making advertising relevant, personalized, measurable and controllable.
From inventing the DSP category in 2007 to being named a DMP Forrester Leader (our first year participating in the DMP Wave!) in 2017, we continue to deliver results for marketers more quickly and accurately than any other solution. Technology is changing the way consumers interact with brands. Mathletes are powering that change
We are seeking a Senior Director, Channel Marketing to drive marketing strategy, planning, execution, and measurement of joint go-to-market activities with strategic global agency and strategic partners. As a Senior Director, Channel Marketing, you will cultivate win-win relationships with the partner’s marketing counterparts to develop joint marketing plans and programs that positively impact leads, pipeline, and revenue. This role will work closely with MediaMath leadership, Global & Regional Account Leads, Corporate Marketing and Communications, Product & Product Marketing, as well as the overall Global Partnerships team.
What you’ll do:
• Drive innovative partner co-marketing strategy and programs with top agencies and strategic partners.
• Create an overall marketing strategy of how to market to and alongside our partners in order to drive MediaMath awareness and achieve revenue goals.
• Devise and own the persona and messaging strategy for partners and execute throughout communications and marketing programs.
• Lead and support execution of joint marketing campaigns and tactics including internal and external events, demand generation programs via Account Based Marketing, and communications that drive revenue.
• Develop influential relationships with counterparts at assigned partners.
• Work cross-functionally with corporate, regional and product marketing teams to support partner marketing activities; assist with global event sponsorships and support event marketing teams so that partners maximize their presence.
• Lead marketing initiatives including collateral production and approvals, customer stories, press releases, videos, social media materials and more to drive both thought leadership and demand.
• Share updates on strategies, plans and tactics with both MediaMath and Partner stakeholders.
• Responsible for campaign reporting to measure effectiveness and pipeline impact.
• Execute multiple, simultaneous marketing programs that require balancing trade-offs and high-speed tactical execution.
• As a partner advisor and advocate, be an expert collaborator with a diverse set of internal and partner constituencies including marketing teams, client services, product, finance, and sales.
• Partner with Global Partnerships team to align Partner Marketing goals and plans with revenue goals. Measure and track results for all activities to demonstrate impact on business.
What you’ll need:
Background
• 8+ years’ experience in B2B partner marketing at a SaaS company
• B.A. or B.S. in Business, Marketing, Communications or equivalent
• Proven hands on experience with communications, events, content creation, and campaigns, preferably with a fast growth company in the online advertising/marketing space
Skills
• Strong writing skills; ideally experience writing within the technology landscape or a similarly complex subject area
• Strong project management skills; an organized individual who can prioritize themselves, driving momentum for numerous projects simultaneously to meet deadlines
Traits
• Highly motivated individual with energy, enthusiasm, and passion for marketing excellence
• Able to build strong relationships with partners and team members globally
• Thrives in a high energy, fast growth environment
• Excellent collaboration skills and ability to influence and motivate team members cross-functionally
• Detail oriented with proven ability to drive multiple projects forward cross-functionally
What's next: If there might be a match, you'll be scheduled for a first round interview; a 30-minute phone call with our recruiting team so we may get a better understanding of why you are interested in MediaMath and why you think it's a fit. We do our best to respond to everyone, however, due to the volume of applications received, only those selected for interviews may be contacted.
What’s offered: Company equity. Performance Bonus. Comprehensive benefits [including $0 premium health plan for US employees]. Global Internal Mobility. Open Paid Time Off, Philanthropy and Holidays. MediaMath.org. Perks galore. MediaMath is privately held, global company headquartered in @4WTC, New York City.