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Director, Social Media
RingCentral
Belmont, CA, United States
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Description
Director, Social Media
Job Type: Full time
Location: Belmont, CA
Department: Marketing
The RingCentral environment is dynamic, success-driven, team-oriented and committed to providing world class service for its customers. Do you have the ability to thrive in a fast-paced environment? We are looking for candidates with an entrepreneurial spark!
We’re not a phone company; we’re a cloud business solutions provider. We've thrown out the old PBX along with its rigid rules and eliminated the complexity and unnecessary expense of managing business communications the old way.
RingCentral fosters career development and provides leadership training, education, workshops, and coaching for all employees. RingCentral promotes a healthy work-life balance by providing catered lunch and breakfast on a daily basis as well as a kitchen stocked with a variety of complimentary beverages and delicious snacks.
Role Overview:
The Director Social Media will lead our social media efforts across the company. This role will be responsible for developing, executing and measuring our strategies across social platforms to drive brand awareness, comprehension, and advocacy for RingCentral. You will play a key role in the content strategy, development and deployment across channels – helping us create built-for-social content that reaches and engages the right audiences. This is an ideal role for someone who is self-motivated, creative, analytical, and collaborative. You should be very comfortable owning and running with initiatives.
Responsibilities:
• Determine, implement and optimize the overall paid & organic social strategy across all social platforms
• Lead global organic social engagement and growth
• Drive metrics reporting and analytics programs to measure efficacy of both paid & organic social campaigns/programs
• Work with the PR Director to determine the content/campaign calendar for paid and organic content across channels
• Develop and implement an influencer social media program
• Drive brand reputation management program
• Oversee the creation, testing and optimization of content across channels
• Lead the strategy, execution and optimization of a multi-thousand dollar paid amplification budget of content across social platforms
• Continually monitor performance and deliver a monthly and quarterly social scorecard outlining wins, learnings and opportunities for innovation and expansion
• Monitor industry news and competitor social channels to ensure RingCentral is part of relevant conversations and continuing to stay ahead of topics/trends
Personal characteristics:
• Deep knowledge and passion for social media – native to the space
• Driven to balance smart strategy with breakthrough content that performs against KPIs in addition to building the brand
• High visual and creative aesthetic filters – can inspire and help develop strong creative content that contributes to brand affinity and advocacy
• Ability to navigate multiple stakeholders, platforms and communities to ensure that strategies/goals are understood and met
• Strong qualitative skills
• Pop culture savvy to identify trends and key influencers that we can co-op or target within our social media programs
• Detail-oriented creative problem solver
• Ability to thrive in a fast-paced environment managing across multiple shifting priorities
• Proven track record of leading through influence and delivering persuasive presentations to senior leadership
• Enjoys working on collaborative cross-functional teams
• Comfortable in a performance-based environment
• Ability to manage a content calendar with daily postings across several platforms
Qualifications/Skills:
• Bachelor’s degree
• 8+ years in social media marketing, with a focus on B2B brands
• Excellent written communication skills
• Strong analytic skills – ability to use data to develop, optimize and measure social programs
• Active daily life in online and social media
About RingCentral
RingCentral, Inc. (NYSE: RNG) is a global provider of cloud unified communications and collaboration solutions. More flexible and cost-effective than legacy on-premise systems, RingCentral empowers today’s mobile and distributed workforces to be connected anywhere and on any device through voice, video, team messaging, collaboration, SMS, conferencing, online meetings, contact center, and fax. RingCentral provides an open platform that integrates with today’s leading business apps while giving customers the flexibility to customize their own workflows. RingCentral is a leader in the 2016 Gartner Magic Quadrant for Unified Communications as a Service Worldwide for the second consecutive year. RingCentral is headquartered in Belmont, Calif.
RingCentral is an EEO/AA employer.