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Private Events Lead, Marketing
WeWork
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Key Responsibilities:
• Build and implement marketing strategy and processes for private event leads.
• Maintain and update internal operating systems.
• Maintain brand identity throughout programming and coordination
General Duties
• Evaluate and qualify inquiries for private events.
• Create workflows on Pardot.
• Set up integration between Pardot and Salesforce.
• Develop and execute outreach and lead generation strategies for the US & Canada East Region.
• Create and develop promotional pages and supporting materials for events as needed.
• Establish and foster new relationships that drive desks sales and increase brand awareness for the properties.
• Attend any meetings or training sessions or courses as required.
• Assist fellow employees to perform similar or related jobs as and when necessary.
• Continuously seek out opportunities to learn and improve the knowledge of the job.
• Undertake any reasonable request made by a member of management.
Qualifications:
• 2-5 years of marketing experience.
Experience with:
• Salesforce
• Pardot
• Lead generation, including tactics, strategy, and workflow.
• Demand generation and content marketing.
• Email marketing.
• Proven record of success.
• Must be familiar with AdWords and Google Analytics.