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Senior Manager, Customer Intelligence & Insights
WeWork
New York, NY, United States
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This position is a key member of the global marketing team responsible for working with the central marketing to develop the appropriate multichannel marketing strategies and programs to drive revenue via actionable customer insights.
As the Senior Manager, Customer Intelligence & Insights, you will:
• Lead the development, delivery and measurement of our customer insights
• Perform deep dive analysis on customer attribute and online/offline behavior data to produce quality insights, drive business strategies and maximize organizational efficiencies
• Query, manipulate and transform data from multiple sources to produce a comprehensive view of customer behavior across all selling (online/offline) and marketing channels (digital/print)
• Work cross-functionally with product marketing, growth acquisition, marketing automation, measurement, and analytics team
• Partner with internal and external stakeholders to ensure that behavioral analytics and insights are embedded in decision making
• Concisely explain insights coming from complex data analyses through effective verbal/written communication and compelling data visualizations
• Design, execute and analyze A/B tests for both online and offline initiatives to better understand impact to both customer behavior and profitability
• Develop and/or implement various types of predictive models and segmentation strategies with a targeted result of increasing revenue and profitability
• Passionately represent our customers and ensure their voice is heard in every business decision
• Lead and develop a team of 2+ analysts
Who you are:
• Entrepreneurial; ability to drive forward with goals independently with strong strategic, analytical and organizational skills.
• Fast learner and adapter. Demonstrated ability to succeed in a fast paced, time-sensitive business environment.
• Possess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal team
• Strong written and oral communication skills.
Requirements:
• Bachelor’s degree in a quantitative discipline (Statistics, Applied Mathematics, etc) or sufficient on the job use of related skills. Master’s degree is a plus.
• 6+ years experience in Customer Insights, Business Analysis or Management Consulting role
• Solid understanding of analytics, including segmentation and modeling and applicable metrics for all tactics and channels
• Extensive experience analyzing customer attribute and behavioral (transaction, web browsing, marketing channel interaction) data
• SQL, R and Python proficiency
• Strong analytical skills that include root cause analysis
• Experience with Tableau, Hadoop, DMP and Google Analytics is a plus
• Ability to effectively partner with cross functional teams across all levels of the organization
• Ability to manage multiple projects simultaneously