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Senior Business Analyst, Marketing
Expedia
Bellevue, WA, United States
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Senior Business Analyst, Marketing
Are you looking for an exciting challenge? This is a phenomenal opportunity to champion experimentation, generate growth insights, and take on difficult measurement challenges across Expedia’s marketing portfolio (SEM, Meta, Paid Social, Email). We are looking for a self-motivated, driven, and independent individual to join the Marketing Analytics group in a role that is expected to drive significant impact across hundreds of millions of dollars in annual marketing spend.
We tackle Expedia’s toughest challenges:
• Finding innovative ways to understand attribution
• Leading incrementality testing
• Being creative with customer segmentation
• Setting up standard methodologies in experimentation & measurement
With ample access to large marketing and behavioral datasets, this is an exciting position for someone who loves to explore and deeply understand how to optimize our customers experience with marketing.
We are passionate about data and work closely together in a fun environment to drive the best business outcome.
Responsibilities:
• Analyze large, complex marketing datasets in order to produce actionable insights
• Communicate findings to partners across the business and advocate for implementation
• You will work closely with Marketing teams to drive direct business impact
• Raise the bar for quality and rigor of work performed in the analytics and marketing teams
• Challenge your team and business partners to continuously learn and evolve our capabilities
Skills / experience:
• You have Ecommerce analytics experience experimentation, mix analysis, and cohort analysis
• You have working ability with SQL / Excel and at least 1 data science language (i.e. Python, R, etc)
• You have experience with digital marketing channels and key problems (lifetime value, attribution, etc.)
• You are familiar with statistics and economics
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.