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Director of Product Marketing - Productivity Solutions
GoDaddy
Sunnyvale, CA, United States
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Description
Position at GoDaddy
GoDaddy’s (NYSE: GDDY) vision is to radically shift the global economy toward life-fulfilling independent ventures. With over 14 million customers worldwide and more than 60 million domain names under management, GoDaddy helps customers kick ass by giving them the tools, insights and the people to transform their ideas and personal initiative into a reality online, however big their aspirations might be.
GoDaddy’s Productivity team helps small businesses around the world save time and get back to what matters with robust and reliable services that allow them to seamlessly and professionally communicate, collaborate and run their business.
As leader the Productivity Product Marketing team, you will build and lead a vibrant team of Product Marketers focused on driving user acquisition onto GoDaddy’s email & productivity offerings and ongoing ARPU growth globally. You’ll drive the creation of multi-year strategies geared at meeting aggressive growth goals while ensuring execution of near term campaigns and initiatives drive to reach immediate user acquisition, upsell/x-sell and retention targets.
This is a rare opportunity to blend entrepreneurial skills with exceptional operational, financial and leadership acumen. How about being the marketing leader of a global business and growing it to $500M+ in revenue?
Responsibilities:
• Lead development of strategic vision and tactics required to achieve critical customer customer, shareholder and employee goals for the Productivity business.
• Define critical metrics across strategic growth levers and deeply understand/communicate business unit performance senior leadership partner closely with finance and business analytics to communicate trending and identify new opportunities.
• Partner with Product Management leadership to define annual and quarterly roadmap and own the development and management of annual budget
• Lead a team of marketers focused on the collection and communication of key qualitative and quantitative customer data to guide product-specific marketing initiatives. Oversee the creation of robust, data-driven marketing plans and lead marketing counterparts in eCommerce, Product Management, Advertising and Telesales to bring initiatives to market.
• Develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive the overall business.
Requirements:
• 10+ years of progressive experience in marketing, with SMB marketing experience preferred. Proven experience leading marketing strategy development across acquisition, upsell/x-sell and retention.
• Demonstrated team building and development skills as well as an exceptional track record in cross-functional team building.
• “Roll up your sleeves” mentality and desire to own programs from concept to execution.
• Passion for gaining customer insights and translating insights into effective marketing programs
• Solid analytical ability, with track record of “test & learn” mindset.
• Enjoy working in a fast paced, high-output, time sensitive environment.
• MBA Preferred.
• Travel Required.
GoDaddy is proud to be an equal opportunity employer.