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Database Administrator
Regions Financial
Birmingham, AL, United States
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Job Description:
At Regions, the Outbound Database Marketing Administrator provides decision support and direct marketing campaign execution to support marketing needs for the company.
Primary Responsibilities
• Implements traditional direct marketing campaigns and customer centric communications including marketing incentive fulfillment
• Uses IBM Campaign (formally known as Unica) and SQL to create targeted marketing campaign files
• Transfers data to and from internal and external partners for campaign implementation
• Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications
• Confirms accurate and complete understanding of requirements and seek clarification where needed
• Designs, builds, audits (quality control), and executes marketing campaigns and incentive fulfillment to specifications within expected timeframes
• Ensures marketing offers are provided to downstream operational systems
• Acts as subject matter and data expert
• Develops standards to streamline campaign development
• Creates campaign waterfall reports and explains/discusses with key stakeholders
• Identifies campaign audience members that are eligible for campaign offer fulfillment and ensures customers receive incentives on time
• Ensures correctness and quality of campaigns and incentive fulfillment
This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay.
Requirements
• Bachelor's degree in Business Analytics, Applied Mathematics, MIS, Marketing or related field
• Two (2) years of experience querying relational databases such as Oracle and performing data analysis
Preferences
• Two (2) years of experience in Database Marketing or Marketing Analytics working with campaign strategies and execution
• SAS certified Base Programmer, SAS Certified Advanced Programmer, or IBM Campaign Advanced Techniques 9.x
Skills and Competencies
• Solid understanding of database marketing techniques and complex relational database systems
• Knowledge of financial services industry, products, services, and data
• Solid knowledge of IBM Campaign workflow processes
• Proficient with SQL
• Ability to handle multiple projects
• Good communication skills; ability to speak efficiently with both business and technical stakeholders
Location:
Birmingham, Alabama
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