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Marketing Specialist
Ally
Charlotte, NC, United States
Job Details - this job has expired, please see similar jobs below
Ally Requisition #
19-5197
Job Description
Position Description
This role is responsible for supporting the Invest Marketing team with day-to-day support and creative asset execution. Working with the leaders of Invest Marketing, the marketing specialist will focus on managing all creative and brief assets to ensure alignment with legal and compliance requirements, overseeing all creative assets, and tracking and reporting on key marketing performance indicators for Invest.
Job Responsibilities
Marketing Program Support
• Work with advertising and media agencies with day-to-day support and execution of creative deliverables
• Manage print and digital asset inventory to ensure creative alignment across all marketing channels
• Lead execution of approval process -- including uploading of all final marketing briefs and creative assets, working with team leaders on deliverables for all compliance audits as well as identifying and resolving all compliance audit requests
• Event coordinator for Invest marketing off-site conferences. Manage booth production, on-site activations, vendor & agency relationships. Point person for approvals from legal & compliance and work with brand team to ensure meets brand standards.
• Work with marketing operations to develop and respond to process requests around all Invest marketing programs to ensure marketing team is consistently within compliance
• Provide support for social/community content to ensure alignment with broader brand/product strategy
• Assist in overall monthly and campaign level reporting of Invest KPI performance vs. goals
• Lead the creation of presentation materials for updates and meetings with Invest business partners
• Support brand awareness vision with cross-function marketing team, business partners and agency partners through value proposition enhancements
Operational Support
• Collaborate with legal and compliance teams to ensure all marketing campaigns and materials are in compliance. Apply legal and compliance changes across all assets to ensure consistency across all creative assets
• Manage organization of strategy documents, creative assets and meeting materials/agendas
• Serve as team operational lead
• Provide budget support to actively track spend for improved forecasting for Invest
Qualifications
Type of prior related experience:
• Bachelor's degree in marketing, advertising or related field.
• 3-5 years of marketing or marketing communications experience. Agency experience preferred.
• Experience in the field of B2C wealth management/brokerage/investing is preferred.
Special skills/abilities/competencies required:
• Strong organizational skills
• Strong written and verbal communication skills
• Strong Microsoft Office skills with proficiency in PowerPoint and Excel
• Experience with analytics and KPI management and reporting
• Proficient problem-solving skills
• Ability to comprehend complex marketing processes
• Experience managing/communicating with media and marketing agencies
• Collaborative working style to interface with multiple business partners
• Works well under pressure and is able to meet tight deadlines
Ally Overview
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.
Business Unit/Enterprise Function
The Marketing Team is made up of dedicated world class marketing professionals who are responsible for the strategic development and execution of all enterprise marketing across our deposits, auto, insurance, mortgage and new product launches. Marketing also has responsibility for the Ally brand, social media and customer engagement and cross sell efforts. Additionally, marketing owns the enterprise research function and delivers insight, tools and trends to the enterprise. Recently named one of the Top 25 hottest up and coming brands in the world, marketing plays a pivotal role in the ongoing development of the Ally brand.
Total Rewards Information
Ally's compensation program offers market-competitive base pay and bonus pay potential based on achieving personal and company goals. Plus, we have a flexible paid time-off program with an emphasis on work-life balance.
Ally offers a variety of benefits to protect your health and well-being, provide financial security and balance your work-life needs including:
• Industry-leading 401K Retirement Savings Plan including Matching and Company Contributions
• Comprehensive wellness program with financial incentives designed to help you achieve your best health
• Flexible health insurance options including dental and vision
• Pre-tax Health Savings Account with generous employer contributions
• Pre-tax dependent care and commuter benefits
• Other work-life integration benefits including Paid Parental & Caregiver Leave, Adoption Assistance, Back-up Child & Adult/Elder Care, Child Care Discounts, Tuition Reimbursement, LifeMatters Employee Assistance Program, Weight Watchers and other employee discount programs
Ally is an Equal Opportunity Employer
We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.