This job has expired, please see additional jobs below
Senior Content Creator
Citizens Bank
Dedham, MA, United States
Job Details - this job has expired, please see similar jobs below
Description
Are you naturally curious about people and love telling great stories through photography or other visual graphics? Then we need you!
Citizens Bank is hiring people who love to engage consumers with valuable information, compelling storytelling, and relevant interactive experiences.
Join our growing in-house Content Team as a Senior Visual Content Creator. Our ideal candidate draws inspiration from the world around them to tell stories through visual solutions and approaches problems with a mix of strategy, data, and gut instinct.
You are as comfortable behind a camera taking photos for a social media post as you are designing a small graphic to accompany an article. You know how to create SVGs, create a mood in your photography, and can translate a business problem into visual content that provides value and helps people better understand something.
The Senior Visual Content Creator will develop visual assets for articles, social media posts, and partner with internal and external agency services to develop videos, infographics, and other forms of interactive content. Collaboration with the team’s Strategists, SEO, and Social Media groups¾as well as various cross-functional teams¾will also be critical to ensure all efforts drive the strongest consumer discovery and engagement.
This role reports directly to the Head of Content, and requires 7+ years relevant experience.
Primary responsibilities include:
• Partner closely with Content Creators and Community Managers to brainstorm best-in-class concepts and create fresh and innovative visual solutions (long and short form content) that provide value and unbiased knowledge to the audience and achieves both team and bank goals.
• Build team photo library by shooting and retouching photos, as well as providing different crops for a variety of content needs.
• Develop visual content with unique Citizens perspective and maintain brand standards across all forms of content.
• Own the creative management and organization of visual content, to ensure proper archiving and tagging within our internal Digital Asset Management system.
• Work with internal and external agencies to develop digital content in numerous formats (written, static visual, motion graphics, etc.) with a focus on empathy, personality, and customer needs.
• Collaborate with Head of Content and Head of Content Experience to find opportunities to improve the visual elements within the Learning section by conducting site and content audits and competitive assessments.
• Proactively manage multiple work streams in a fast-paced environment to meet deadlines.
• Stay up-to-date on best practices in the content marketing, design, and social space to increase specific KPIs and inspire teammates.
Qualifications
Required Skills/Experience:
• Strong creative portfolio of photography and design samples required
• Bachelor's Degree in Graphic Design, a combination of education and work experience, or equivalent professional experience
• 7+ years relevant experience in Graphic Design, Photography, Content Strategy and Development, Digital Marketing, Social Media or a related field
• Skilled at using design to explain complex topics to varied audiences and create highly engaging experiences.
• Passionate about design, culture, photography, and technology and their application to social media and content marketing.
• Solid critical thinking, creative, and problem-solving skills, adding value through smart insights and empathy for the customer.
• Strong time management and organizational skills with a keen attention to detail.
• Advanced proficiency in photo retouching and Adobe Creative Suite/Cloud programs including but not limited to Photoshop, Illustrator, and Acrobat.
Preferred Skills/Experience:
• Familiar with basic HTML/HTML5/CSS, CMS platforms, and project management tools like Jira and Sprinklr.
• Illustration and motion graphic skills a plus.