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Senior Marketing Manager, Industry Programs
BDO Seidman
Chicago, IL, United States
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Job Summary
BDO’s Core Purpose is Helping People Thrive Every Day. Our Core Values reflect how we manage our work, our relationships and ourselves. As an employee of the firm, you will live true to our Core Values of people first, being exceptional every day in every way, embracing change, feeling empowered through knowledge and choosing accountability. Our Core Values are the standards by which we conduct ourselves day in and day out, both internally and externally.
The Sr. Marketing Manager will work with the Industry Leaders from Retail & Consumer Products and Restaurants to develop, implement, and track comprehensive marketing strategies targeting prioritized external audiences. This individual will be responsible for return on investment (ROI) for all aspects of each industry’s marketing strategy, ensuring processes and communications are maintained proactively. In this capacity, the Sr. Marketing Manager will work closely with internal leadership and the extended team of integrated marketing service providers to develop and execute marketing programs and campaigns across paid, earned and owned channels, including messaging, thought leadership, media relations, online marketing, social media, events and collateral. This person will also be charged with best practice development and roll-out of new and improved processes and management of cross-Industry needs around national targeting initiatives, internal awareness strategies and programs, and marketing plans.
Qualifications
Education:
• Bachelor's degree in marketing, communications, business, or related field, required
Experience:
• Ten (10) or more years of marketing experience with increasing responsibility, required
• B2B marketing experience, preferred
• Experience working within a professional services environment (i.e., accounting, consulting, business advisory services), preferred
Software:
• Proficient in the use of Microsoft Office Suite, required
• Working knowledge of CRM system preferred; specifically experience with Microsoft Dynamics CRM
Other Knowledge, Skills & Abilities:
• Proven success in the development and management of integrated marketing programs and discrete marketing projects
• Experience developing and managing events to ensure success and ROI
• Excellent project management skills and organizational skills
• Solid writing and editing skills with a focus on developing messages with impact
• Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers to accomplish desired results
• Excellent verbal and written communication and presentation skills
• Strong interpersonal and client service skills in a matrix environment with proven success as an internal advisor
• Capable to understand and communicate BDO business, marketplace and value proposition
• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
• Knowledge of marketing strategies and tactics and their application in a professional services organization