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Marketing Strategy and Production Manager
BancorpSouth
Tupelo, MS, United States
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There are many things to consider when deciding on your next employer. Do you want a job where you earn a paycheck? Or do you want a CAREER with a company that values their employees as well as the communities that they are in? At BancorpSouth we are more than just a work place. We are a company that prides itself on values and the people that we employ. Start your search for a career with BancorpSouth.
Job Title: Marketing Strategy and Production Manager
Organizational Location: Business Development Team
Reports To: Director of Marketing
Working Conditions: Normal, no adverse or hazardous conditions
Job Group Category: Exempt, Bank Officer
Work Hours: Monday - Friday, 8:00 - 5:00
Primary Purpose: Summary of major reasons this job exists.
The Vice President, Marketing Strategy & Production Manager will lead a team of marketers responsible for marketing strategy, plans, implementation and results of business groups and geographic areas. The team works closely with digital, creative and vendor partners to execute marketing plans and report results. This individual will serve as the administrator and lead of the marketing process management system and will evaluate, assign and/or lead new marketing initiatives.
Principal Duties and Responsibilities: Majority of duties performed, but not meant to be all inclusive or to prevent other duties from being assigned.
• Lead a team of marketers who develop and execute marketing strategies and plans; ensure success and key learnings through reporting of results
• Work with digital and creative teammates and vendor partners to develop creative and production deliverables that support marketing strategies and plans
• Serve as the administrator and lead of the marketing process management system and oversee the marketing process
• Evaluate new marketing initiatives and projects requested from the geographies and/or internal departments and assign them the appropriate marketing teammates and/or serve as the lead and coordinator
• Develop, manage and optimize the company wide media strategy
• Serve as the lead for key marketing research initiatives and apply learnings to marketing strategies and plans
• Closely work with the Director of Marketing to ensure company wide marketing strategy and channel alignment with the team
• Deliver new ideas for research and innovation to deliver value through marketing support
• Ensure all efforts and campaigns are consistent with the BancorpSouth brand
• Maintain high levels of customer service
• Ensure great attention to detail and deliver flawless execution in the preparation of all materials
• Provide training and educational support to the team
Job Specifications: Knowledge, skills, abilities normally required for competent performance in the job.
• Minimum of 10 years experience in managing marketing initiatives, projects and/or functions
• Minimum of 5 years experience leading a team of direct or indirect reports
• Bachelor’s degree, preferably in marketing, advertising or business administration
• Master’s degree is preferred
• Experience within financial services or a similar industry is strongly preferred
• Wide breadth of knowledge of marketing channels and how to effectively align them with marketing strategies and initiatives
• Ability to think strategically and implement effectively
• Outstanding organizational and planning abilities
• Excellent communication skills, with the ability to speak and listen, as well as clearly express ideas
• Effective management and supervisory skills
• Ability to perform under challenging deadlines/schedules, work through stressful situations and solve problems
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, veteran status, genetic information or any other status protected under applicable local, state or federal nondiscrimination laws.