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Senior Digital Product Analyst
Ally
Charlotte, NC, United States
Job Details - this job has expired, please see similar jobs below
Ally Requisition #
19-5048
Job Description
Position Description
Reporting to the Digital Product Manager, the Senior Digital Product Analyst will manage end-to-end delivery (production and development) of marketing campaign materials. Proactively leads and facilitates day-to-day communication with Creative Services and cross-functional partners.
Job Responsibilities
• Translates marketing briefs into digital creative user stories
• Manages the day-to-day assigning of creative work
• In-depth knowledge of marketing strategies associated with requested work
• Facilitation and ownership of all agile ceremonies, including Kanban board management and distribution
• Detailed facilitation of stand-up and Creative Reviews
• Coordinates with marketing and analytics partners to deliver and implement marketing creative across various digital channels in support of marketing initiatives including: landing pages, banners, tiles, updates to online marketing and other digital properties
• Create timelines, maintain delivery schedules and coordinate of resources across multiple campaigns and projects
• Create and maintain tickets within our ticketing system for all creative efforts
• Triages production issues with business and technology partners to ensure swift and satisfactory resolution with minimal impact to users and the business
• Creates a consistent, proactive reporting routine for standard program updates and all testing efforts
• Balances a sales and service minded approach to create experiences that deliver incremental business value while ensuring compliance with brand standards and industry regulations
• Remains engaged in all steps of the enhancement and sprint process, including business validation/testing and participation in regularly scheduled technology releases
• Publish calendar management and distribution
Qualifications
• Minimum of 5+ years of experience in project management and digital marketing
• Bachelor's Degree in Business, Marketing, Communication or related field
• Preferred 5+ years of internal or external agency experience
• Strong interpersonal relationship skills
• Project management skills with a demonstrated ability to plan, manage and successfully deliver large marketing campaigns
• Ability to solve complex/layered problems in a fast-paced ever-changing environment
Ally Overview
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.
Business Unit/Enterprise Function
The Digital Transformation group has the responsibility to plan, design, curate and evaluate Ally's vast ecosystem of digital experiences. With a shared commitment to simplifying complex financial solutions, we represent a collaboration of user experience experts, digital product specialists and industry thought leaders.
Total Rewards Information
Ally's compensation program offers market-competitive base pay and bonus pay potential based on achieving personal and company goals. Plus, we have a flexible paid time-off program with an emphasis on work-life balance.
Ally offers a variety of benefits to protect your health and well-being, provide financial security and balance your work-life needs including:
• Industry-leading 401K Retirement Savings Plan including Matching and Company Contributions
• Comprehensive wellness program with financial incentives designed to help you achieve your best health
• Flexible health insurance options including dental and vision
• Pre-tax Health Savings Account with generous employer contributions
• Pre-tax dependent care and commuter benefits
• Other work-life integration benefits including Paid Parental & Caregiver Leave, Adoption Assistance, Back-up Child & Adult/Elder Care, Child Care Discounts, Tuition Reimbursement, LifeMatters Employee Assistance Program, Weight Watchers and other employee discount programs
Ally is an Equal Opportunity Employer
We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.