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Associate Manager
AICPA
Durham, NC, United States
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Description
Summary of Role
Attract, inspire and engage a diverse population of students to pursue the CPA credential and/or the CGMA designation and raise awareness to their influencers by assisting in the management of engagement programs, campaigns and initiatives. Assist with tracking of program performance and participant commitment to pursue the CPA license and/or CGMA designation.
Accountabilities & Responsibilities
Communications and Awareness (40%)
• Create and implement marketing and communications plans to increase students’ understanding of the CPA credential in the US and the CGMA designation in the US and academics’ awareness globally, including but not limited to digital, print communications, interactive tools and live events.
• Contribute to strategy for communications and awareness plan of new and existing engagement programs.
• Create and edit communications content, both print and digital for internal and external program audiences
• Work with influencer groups, including state CPA societies, advisors, educators, etc. to increase student awareness of engagement programs and resources and identify new programs or resources that would help support their efforts.
• Attend, exhibit and present at student and academic conferences to increase visibility of CPA, CGMA, Association resources, AICPA Student Affiliate Membership, and trends in the profession.
Program Management (45%)
• Assist with continuous website maintenance, enhancements and performance analytics for Academic and Student Engagement team web properties, including but not limited to StartHereGoPlaces.com, ThisWayToCPA.com, BankOnIt.com and related sections of AICPA.org.
• Support new and existing engagement programs and resources to promote affiliation to the AICPA, CIMA and Association and pursuit of the CPA license and/or CGMA designation among students and influencers.
• Execute programs and campaigns to recruit new members and promote AICPA membership to currently-enrolled university students in the United States to meet or exceed annual new member recruitment goals
• Coordinate continuous engagement activities and coordinate execution, collaborating with internal and external stakeholders and vendors
• Promote knowledge-sharing to ensure colleagues throughout the Association and external entities are aware of and appropriately involved in key developments and issues impacting projects and programs.
Tracking and Analysis (15%)
• Report on key performance indicators for all related engagement programs and analyze results to determine future process improvements and efficiencies.
• Conduct research and develop presentation materials to report findings on student engagement.
• When needed, gather research and report on data, developments and emerging trends in the accounting profession, including but not limited to: pipeline discovery; best practices in accounting curricula; CPA Exam statistics; resource distribution to support accounting educators; and related information regarding education in accounting and the profession.
Supervisory Responsibilities
• None
Qualifications
Knowledge, Skills & Abilities Required
• Ability to develop and implement communications and awareness plans.
• Ability to learn quickly and operate within a fast paced and changing environment, work under pressure, meet tight deadlines and handle multiple projects simultaneously and autonomously
• Strong organization and prioritization skills
• Excellent interpersonal skills and communication skills in writing, speaking and formal presentations
• Ability to work smoothly and effectively with senior management and maintain alignment with AICPA strategic priorities
• Ability to work with little direction in environments requiring structure and accountability
• Ability to create effective programs and communicate the benefit to key audiences
• Ability to maintain strict confidentiality
• Ability to work in a team environment with changing priorities
• Ability to exhibit a high professional demeanor in dealing with individuals at all levels of the organization, community and CPA influencers
• High degree of customer service including the ability to problem-solve effectively
• Proficient in current office technology to successfully perform duties
• Familiarity with HTML
• Proficiency in Microsoft Outlook, Word and Excel
• Experience with using and reporting on Google Analytics
• Ability to travel
Required Experience, Qualifications & Education
• 2-4 years’ experience in a related field
• Bachelor’s degree in accounting, business, marketing, communications or related area
Preferred Experience, Qualifications & Education
• Experience in program management
• Knowledge and/or experience in accounting education and / or in the accounting profession
• Experience in association management
• Bachelor’s degree in accounting, business, marketing, communications or related area