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Analyst / Senior Analyst
American Express
New York, NY, United States
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New Member Acquisition is a fast-paced, direct response-focused organization within American Express whose primary role is to turn prospects into new consumer cardmembers. It is comprised of several best-in-class marketing channels including Paid Search, Affiliate Marketing, and Display & Social Media, all of which leverage the latest technologies and partner with industry leaders to push the business forward.
The Analyst/Sr. Analyst on the Display & Social Media team will play a critical role in developing and executing strategies aimed at targeting the right audiences on the right devices with the right messaging, while also analyzing various data sources to help identify opportunities for investment optimization.
This position provides a candidate the opportunity to be at the forefront of digital marketing, working closely with the largest digital platforms to test and learn across all consumer touchpoints including mobile, digital video, social media, and connected TV, to name a few.
Key Responsibilities:
• Lead creative agency partners in the development of new assets for all consumer product portfolios (ex: Cash Magnet, Gold, Platinum), overseeing the end-to-end process from concepting to launch
• Manage marketing budgets, ensuring all funds are invested and optimized as planned
• Using Tableau and Excel, analyze campaign performance data to provide insights and recommendations to the larger Marketing team
• Work closely with cross-enterprise partners including Legal, Brand Advertising, and Product to launch new marketing programs
• Work closely with Privacy and Fair Lending to ensure the marketing strategies employed are compliant with American Express policies
• Own digital tagging by working with the external media agency to ensure the necessary campaign tracking is in place, enabling campaign measurement against key success metrics
Qualifications
• Bachelor's Required
• Project management experience with exceptional attention to detail and the ability to manage numerous stakeholders against set timelines and deadlines
• Analytical skills with the ability to understand various data sets (e.g. proficient in Excel, experience working in Tableau)
• 2+ years of digital marketing experience at an agency or brand
• Understanding of DoubleClick, Omniture, and 3rd Party tracking
• Energetic, positive, self-motivated and proactive
• Passion for innovation and willingness to challenge the status quo
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
American Express is an equal opportunity employer and makes employment decisions without regard to race, religion, sex, national origin, sexual orientation, protected veteran status, disability status, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
ReqID: 19000155
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Jan 7, 2019, 7:03:52 PM