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Digital Marketing Manager
TriCo Bancshares
Chico, CA, United States
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Job Details
Description
Position Title: Digital Marketing Manager
Department: Marketing
Position Summary: The Digital Marketing Manager at Tri Counties Bank is responsible for setting up, implementing and managing the overall company’s digital marketing strategy.
Major Responsibilities:
• Build, plan and implement the overall digital marketing strategy
• Manage and oversee various digital marketing channels including website development and maintenance, SEO/SEM, email, social medial channels and advertising, online discoverability and positive brand presence, display advertising and AdWords search campaigns.
• Maintain WCAG2.0 AA compliance for website
• Track and measure SEO and Google Analytics metrics
• Measure and report performance of all digital campaigns against ROI and KPI goals
• Prepare and manage digital marketing budget
• Suggest activities for improving the quality of online content
• Identify trends and insights to optimize spend and performance
• Lead, supervise and motivate members of digital marking team (hire, train and evaluate)
• May supervise 3 or more digital marketing team members, will provide direction, training and set expectations of them
• Maintains and oversees quality control by enforcing quality standards
• Stay up to date with the latest technology and best practices
Compliance Adherence
• Operates in full compliance with internal policies and procedures as well as applicable regulations and laws.
• Maintains knowledge of and complies with regulations that include but are not limited to the Bank Secrecy Act, Information Security Guidelines, GLBA, FFIEC Social Media Guidance, FDIC Advertising Rules, Regulation DD Advertising, Regulation Z Advertising, UDAAP, Fair Lending laws, Children’s Online Privacy Protection Act, FTC rules, and SEC rules.
• Maintains detailed specialist knowledge of all internal and regulatory obligations.
Other Responsibilities:
• Responds to requests for additional marketing and business unit support and special projects as requested.
• Maintains a current and strong understanding of Bank policies, procedures, and guidelines.
Education, Experience, And Other Skills Required:
• Bachelor’s degree in marketing, digital technologies or similar relevant field
• 5 or more years of experience as a Digital Marketing Manager developing and implementing digital marketing strategies
• 5 years of hands-on experience with SEO, Google Analytics and CRM software and other administrative tools
• Excellent knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Familiarity with web design
• Excellent written and verbal communication skills
Company Profile
Established in 1975, Tri Counties Bank is a wholly-owned subsidiary of TriCo Bancshares (NASDAQ:TCBK) headquartered in Chico, California, providing a unique brand of customer Service with Solutionsavailable in traditional stand-alone and in-store bank branches in communities throughout Northern and Central California.
The Bank provides an extensive and competitive breadth of consumer, small business and commercial banking financial services, along with convenient around-the-clock ATM, online and mobile banking access.
Tri Counties Bank has remained strong and profitable through a top-down commitment to its core values, sound business principles and responsible lending practices.
Our success is also based on our involvement in the communities we serve. The personal touch comes naturally to Tri Counties Bankers. You may recognize us at business, school and non-profit events, baseball games and local eateries, skiing in the mountains, boating on the lakes, and fishing the local streams or attending an event in The City or on the peninsula.
Qualifications
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Education
Experience
Licenses & Certifications
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.