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Senior Manager
Citizens Bank
Dedham, MA, United States
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Description
We are seeking a highly motivated, passionate and collaborative individual to join the Brand Strategy & Advertising team. As a key member of the Brand team, you will be responsible for working closely with internal team members and agency partners to develop and execute messaging strategies and advertising campaigns across various channels including: TV, radio, OOH and digital.
Key responsibilities include:
• Develop well informed, strategic creative and media briefs that align with brand strategy.
• Responsible for the development of industry leading, differentiated creative that is on time, on strategy and ultimately drives brand regard, sales and business goals.
• Drive brand consistency across all media based on brand standards/guidelines.
• Manage workflow of projects from start to finish through post launch and measurement; communicating updates to team members.
• Demonstrated ability to manage up and partner with people at all levels of the company.
• Ability to clearly communicate vision and create engagement and understanding.
• Evaluate media buys/schedules and added value media opportunities as well as the results of campaign initiatives
• Build relationships with creative and media agencies and helping provide clear input and direction through timely communications
• Manage to the annual marketing budget.
Qualifications
• Bachelor’s degree in Marketing, Business Management, Communications, or equivalent
• Understanding of advertising industry and trends.
• Knowledge of media fundamentals, media planning and buying as well as emerging media trends across traditional and non-traditional media (experience with broadcast and digital a plus)
• Strong creative instincts and passion for developing great work (creative & media plans) that get results
• Strong communication skills and ability to build partnerships amongst peers as well as senior executives
• Ability to integrate and work cross functionally with teams
• Detailed oriented and comfortable working in a fast paced environment under tight deadlines
• Strong analytic mind and interest in post campaign results.
• 10+ years marketing and/or advertising experience
• Experience in both B2B & B2C a plus
• Financial/banking category experience a plus
• Advertising Agency experience a plus
Hours and Work Schedule
Hours per Week: 40
Work Schedule: Monday-Friday; 8:00 AM-5:00 PM
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.
Equal Employment Opportunity
It is the policy of Citizens Bank to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens Bank is a brand name of Citizens Bank, N.A. and each of its respective subsidiaries, and Citizens Bank of Pennsylvania.