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Senior Marketing Manager
Union Bank
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
This individual will report to the Director of Brand & Enterprise Advertising and will manage the day to day development of brand and offline advertising across print, out-of-home, radio and TV for PurePoint Financial. He/she will work closely with our creative and media agencies, leveraging previous experience in advertising, to provide direction and consolidated stakeholder feedback as creative progresses. He/she will also be responsible for working with the agencies to ensure that creative development, feedback and reviews are tracking towards key media deadlines.
Major Responsibilities:
• Provide strategic feedback as advertising creative is developed and presented by the agency, working with the PurePoint team to resolve discrepancies in feedback and to then provide consolidated direction to the agency
• Manage the execution of creative production with agency partners, ensuring key deadlines are being met.
• Lead the review and approval process with product and compliance partners
• Conduct in-depth analysis of competitor advertising
• Manage/monitor development of advertising campaigns by developing project-specific marketing/creative strategy documents for the effective development of these elements
Qualifications
• Requires a minimum of 7 to 10 years of advertising experience, focused on creative and brand strategy, production, creative development and close partnership with our creative and media agency partners
• Experience on both the agency and client side of advertising and brand management is preferred.
• Prior experience should be focused on managing offline advertising with a strong understanding of the various channels (i.e. radio, print, outdoor, tv)
• Minimum of 5 years financial services experience is recommended.
• Requires strong computer skills of Microsoft Outlook, Word, Excel and PowerPoint.
• Requires excellent verbal and written communication and presentation skills.
• Ability to copy write and edit is highly desirable.
• Ability to develop and manage resources to implement marketing strategies for products, services and markets to take advantage of identified market opportunities and to differentiate the Bank from competition.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified
We are proud to be an Equal Opportunity / Affirmative Action Employer and committed to leveraging the diverse backgrounds, perspectives, and experience of our workforce to create opportunities for our colleagues and our business. We do not discriminate in employment decisions on the basis of any protected category.
A conviction is not an absolute bar to employment. Factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered in all employment decisions. Additionally, it's the bank's policy to only inquire into a candidate's criminal history after an offer has been made. Federal law prohibits banks from employing individuals who have been convicted of, or received a pretrial diversion for, certain offenses.