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Email Marketing Manager
Union Bank
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
Copy write and edit Commercial Marketing web pages. Manage the Proposal Library.
Major Responsibilities:
Copy write and maintain commercial pages on the Bank's website. Manage the Proposal Library, including creating, updating and maintaining the content. Manage website updates and ensure content is strategic, current and relevant. Strategize with technical staff on development efforts and product demos.
Manage the commercial proposal library including: Development, copywriting and managing content concerning commercial products and services for use in proposals and presentations. Partner and manage projects with in-house and external creative agencies. Develop and coordinate marketing strategies, including collateral, advertising, direct mail, interactive product demos and other types of marketing material.
Also responsible for marketing events, internet marketing segmentation, pricing, strategic product development, as well as prospect and cross sell programs across industries, products, and markets.
Qualifications
Essential Qualifications & Requirements:
Minimum 5+ years of commercial financial marketing and/or product management experience including collateral, advertising and direct response.
Experience developing web copy and content management in the commercial financial services industries. Excellent copy writing, editing, interpersonal and project management skills. Strong project management skills and experience, excellent reasoning, analytical, and organizational skills.
Ability to develop and manage resources to implement marketing strategies for products, services, and markets to take advantage of identified market opportunities, and to differentiate the Bank from competition. Experience with Bank standard software applications, Word, Lotus Notes, Excel, and PowerPoint required. Excellent verbal and written communication skills.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.
We are proud to be an Equal Opportunity / Affirmative Action Employer and committed to leveraging the diverse backgrounds, perspectives, and experience of our workforce to create opportunities for our colleagues and our business. We do not discriminate in employment decisions on the basis of any protected category.
A conviction is not an absolute bar to employment. Factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered in all employment decisions. Additionally, it's the bank's policy to only inquire into a candidate's criminal history after an offer has been made. Federal law prohibits banks from employing individuals who have been convicted of, or received a pretrial diversion for, certain offenses.