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Sr. Web Analyst Customer and Channel Analytics
Ally
Charlotte, NC, United States
Job Details - this job has expired, please see similar jobs below
Ally Requisition #
18-5897
Job Description
Position Description
Sr Analyst, Customer & Channel Analytics will be responsible for producing meaningful analyses analyzing key digital metrics, including web traffic and user behaviors, to identify key performance indicators, provide actionable insights and improve marketing efficiency and conversion in support of the Ally brands, including Ally Bank, Ally Invest, Ally Auto and Ally Dealer. This position requires the ability to be both hands-on with raw data as well as interacting with various business partners.
Job Responsibilities
• Strong emphasis on understanding customer interactions across all channels with a focus on the online/web channel, helping to deliver the best in class customer experience while delivering profitable results.
• Use web analytics data from various raw data sources as well as Adobe tools to evaluate the effectiveness of traffic building initiatives and provide optimization recommendations for improvements related to marketing content, user experience and conversion.
• Help define and recommend measurements, strategies, and reporting using data to drive valuable business decisions.
• Create and maintain dashboards for internal stakeholders that track and interpret key metrics, a/b test readouts and respond to ad-hoc requests in regard to web analytics.
• Ability to work closely with Marketing, Product, eCommerce, Finance, and other business partners on problem definition and solution delivery for a variety of business problems including digital performance measurement, onsite optimization, offline customer behavior, AB test analysis, business case analysis and cost/benefit analysis.
• Help continue to design analytic data marts in support of various reporting, analysis and BI tool infrastructure.
• Develop an understanding of the customer experience across all lines of business websites, acting as a liaison between IT, Marketing, and eCommerce teams to help enhance tagging, reporting, and analytical DataMart's in order to generate meaningful analysis about that experience.
Qualifications
• 3+ years of experience of data mining and analysis in financial services or related field
• Strong knowledge of SAS, Impala, Hive, R, Python and/or SQL languages
• Strong background in relational databases and data management concepts
• Understanding of website and customer data with experience using Adobe Analytics (preferred) or Google Analytics
• Ability to analyze and synthesize complex data into clear action oriented recommendations for the business.
• Comfort level with ambiguity and ability to handle multiple projects at the same time
• Ability to communicate analytical insights clearly and concisely to individuals from diverse backgrounds
Ally Overview
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.
Business Unit/Enterprise Function
Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposit required to open an account, no monthly maintenance fees and 24/7 live customer care. A subsidiary of Ally Financial Inc. and member FDIC, the bank offers online savings, interest checking, money market accounts, certificates, and IRA Plans and products. Ally Bank has been named "Best Online Bank" for five of the past seven years by MONEY® Magazine.
Total Rewards Information
Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Plus, we have a flexible paid-time-off program including time off for volunteer opportunities. Ally's Total Rewards Program is designed to enrich your life at work -- and outside of it and includes:
• Industry-leading 401K retirement savings plan with matching and company contributions
• Wellness program encouraging healthy living with financial rewards
• Flexible health insurance options including dental and vision
• Pre-tax Health Savings Account with generous employer contributions
• Pre-tax commuter benefits
• Other work-life integration benefits including parental and caregiver leave, adoption assistance, backup child and adult/elder day care program, child care discounts, tuition reimbursement, LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs
Ally is an Equal Opportunity Employer
We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.