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Health Care Marketing Manager
RSM
Minneapolis, MN, United States
Job Details - this job has expired, please see similar jobs below
The National Health Care Marketing Manager develops and implements the marketing strategy and tactics designed to position RSM’s health care practice across the United States. This position will collaborate with the sales team and audit, tax and consulting marketing and regional teams to build and implement effective programs and will have oversight for the national healthcare marketing budget, brand management, program ROI, market definition/understanding, and will provide strategic direction for regional and local program development and application in support of business growth goals.
Essential Duties:
• Leads marketing strategy design and execution for RSM’s health care practice through collaboration with the national health care leadership team, line of business marketers, regional marketing teams, healthcare sales leader and marketing leadership. Key focus is on positioning the depth and breadth of RSM health care capabilities and driving revenue growth in the health care sector in alignment with practice business goals
• As part of the marketing strategy, develop content strategy in collaboration with multiple stakeholders including thought leadership team, practice leaders, content marketing leader and digital media team
• As part of the marketing strategy and plan, incorporate a digital marketing approach that may include social media, digital advertising, SEO, and website optimization etc., and ensure alignment with firm wide digital strategy
• Project management responsibility for key deliverables as outlined in the marketing plan, including marketing campaigns, programs, thought leadership, demand generation, database analytics, target market definitions, and ongoing analysis to make and implement recommendations to help internal clients achieve their growth goals
• Develop relationships with the assigned line of business teams to lead development and implementation of strategic health care marketing plans to accomplish growth goals, increase market share and enhance brand awareness with target markets
• Work collaboratively with sales and team to ensure that marketing programs/leads have appropriate follow up to drive measureable results
• Measure program performance and assure ROI tracking on various marketing tactics outlined in functional plans
• Ensures alignment with RSM brand positioning in the market
Education:
• Requires a college degree in marketing, communications or related field or equivalent education
Experience:
• A minimum of 10 years of marketing or related area experience
• Direct experience in marketing for a healthcare organization and / or a health care consultancy practice
• Demonstrated capability to develop and implement digital marketing programs
• Project and program management experience beneficial
• Ability to work within a virtual team
Technical Skills:
• Advanced Microsoft Office skills
• Ability to communicate both verbally and written with diverse audiences
• Detail-oriented; productive without compromising quality
• Strong project management, organizational, critical thinking and time management skills
Leadership Skills:
• Ability to serve as an advisor to the health care practice leaders and other stakeholders proactively surfacing ideas and approaches that support business goals with the ability to make quick course corrections as needed
• Highly collaborative and ability to work with a variety of stakeholders to achieve results
• Develops positive and influential working relationships with assigned business leaders
• Delivers impactful marketing programs in support of the developed marketing plan that meet or exceed revenue objective
• Ability to provide honest feedback, both positive and negative, to stakeholders
• Effectively prioritizes workload and escalates issues to ensure continuity in quality of service
You want your next step to be the right one. You've worked hard to get where you are today. And now you're ready to use your unique skills, talents and personality to achieve great things. RSM is a place where you are valued as an individual, mentored as a future leader, and recognized for your accomplishments and potential. Working directly with clients, key decision makers and business owners across various industries and geographies, you'll move quickly along the learning curve and our clients will benefit from your fresh perspective.
Experience RSM US. Experience the power of being understood.
RSM is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.