This job has expired, please see additional jobs below
Content Marketing Specialist
First American
Santa Ana, CA, United States
Job Details - this job has expired, please see similar jobs below
We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. You will do this through the insightful content you create.
You must be an excellent copywriter, but also a project manager. We have a team of title industry experts who can be your source for raw content, but it will be your role to take those raw assets and spin them into gold via a regular cadence of insight driven content relating to real estate and the title industry.
You will be joining a complete marketing team who will help make your content shine.
Responsibilities:
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Use your content to grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Requirements:
• BA/BS degree or equivalent work experience
• Some past experience in marketing preferred
• Title industry / real estate experience that correlates to the understanding of title insurance is key
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions
• Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers – Hubspot preferred
First American invests in its employee’s development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.