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Product Marketing Specialist
Guild Mortgage Company
San Diego, CA, United States
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Job Details
Description
Guild Mortgage Company, closing loans and opening doors since 1960. As a mortgage banking firm we are dedicated to serving the home owner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.
Position Summary
The Product Marketing Specialist plays an important role in the organization by performing a number of tasks related to the company’s Product Marketing Development functions. The role is responsible, under supervision, for providing internal sales support documents, training documents, outgoing announcements and any materials to support the sales field. This role will also be included in marketing strategies and support for Secondary Marketing with an emphasis on increasing market share and brand recognition. The Product Marketing Specialist will support all internal sales support documents for the Retail, Correspondent and FIS divisions.
Essential Functions
• Create internal sales support documents, including, but not limited to, presentations, matrices, job aids, checklists, based on information provided by the Mortgage Guideline Manager.
• Format and send all outgoing announcements pertaining to Product Announcements, Bond Announcements, Secondary Announcement, etc. to Sales Staff, Operations and company-wide.
• Work the Product Marketing Team to develop external marketing and ensure consistency with internal marketing on new product roll outs, with the goal of increasing market share and promoting brand recognition.
• Collaborate on projects with graphic designers and secondary department as needed.
• Ensure quality and adherence to brand standards, style guides, and business communications standards.
• Utilize all internal, approved marketing systems and determine which application(s) is/are best suited for increasing market share; as well as, promoting brand recognition.
• Assist Product Strategy with Marketing to create, revise and update products identified to be remarketed and internal sales documents warranting revisions/updates for existing products, with the goal of increasing market share and promoting brand recognition.
• Work with Marketing to create and/or update new materials; create drop campaigns based on the subject of focus.
• Work with Marketing to create, revise and update products identified to be remarketed and internal sales documents warranting revisions/updates for existing products, with the goal of increasing market share and promoting brand recognition.
• Drive collective learning, knowledge sharing and marketing best practices.
• Report on the performance and effectiveness of product marketing initiatives.
• Gather and analyze user feedback to help enhance platforms.
• Assist with special projects as needed.
• Perform other duties as assigned.
Qualifications
• Bachelor’s degree in Business Administration, Marketing, or related field required.
• Prior experience in real estate or the mortgage industry preferred.
• Demonstrated understanding of email marketing, SEO, and social media best practices.
• Proficiency with data entry, Adobe Photoshop, Microsoft Word, Excel, PowerPoint and Outlook required.
• Passionate about delivering excellence in customer service within a team environment.
• Excellent verbal and communication skills required.
• Ability to organize and manage multiple priorities simultaneously.
• Self-motivated with a strong attention to detail.
• Ethical, with a commitment to company values.
Supervision
• Travel: 0%
Requirements
Physical: Work is primarily sedentary; mobility in an office setting.
Manual Dexterity: Frequent use of computer keyboard and mouse.
Audio/Visual: Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation. Regularly required to accurately perceive, distinguish and interpret information received visually and through audio; e.g., words, numbers and other data broadcasted aloud/viewed on a screen, as well as print and other media.
Environmental: Office environment – no substantial exposure to adverse environmental conditions.
Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.
Guild Mortgage Company is an Equal Opportunity Employer.
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