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Digital Marketing Manager
Ally
Charlotte, NC, United States
Job Details - this job has expired, please see similar jobs below
Ally Requisition #
18-5587
Job Description
Position Description
The Digital Marketing Manager is a key position within the newly created Digital Team within Marketing. This leader must be a self-starter, fast-learner, and not afraid to push the envelope. At the core of this function is the management and leveraging of data to improve outcomes for the enterprise.
Job Responsibilities
• Manage the tagging and tracking of all the digital programs across the Deposits organization. Requires close collaboration with agencies, UX, and IT
• Develop consistency of message across all Ally properties and landing pages within the digital space. Work closely with agencies, internal brand teams, and UX to test multi-variant recipes of messages that deliver the best results.
• Help drive digital innovation across all Ally marketing (both internally and externally with the agencies). Dive deep and uncover opportunities that didn't exist previously. Manage those projects from beginning to end.
• Work with agency and Ally analytics to refine reporting and deliver insightful digital roadmap to improve results.
• Help manage strategic approach and creative process with external agencies and internal UX partners to deliver assets needed to implement programs. Heavy emphasis will be placed on emerging channels (Mobile, Native, and Video)
• Partner with Analytics and Research to stay abreast of latest learnings on customer profiles and behaviors to help inform marketing campaigns.
• Help develop and manage customer segmentation via Adobe Data Platform (DMP) that can be used for smart segmentation of marketing across Ally Enterprise.
• Track, monitor and publish reporting to show campaign performance and determine which strategies are driving the most engagement/revenue/cost saves across the partners/tactics/strategies
• Work closely with CRM/Social teams to align creative and strategy to promote cross-sell initiatives
• Be subject matter expert and deliver ad hoc presentations to leadership as needed
Qualifications
Type of prior related experience:
• 10+ years experience in digital marketing
• Experience with messaging strategy, creation and execution of marketing plans, digital and database marketing
• Clear understanding of conversion funnel metrics, analytics, and levers for success.
• Bachelors degree in marketing or other related field
• MBA preferred
Special skills/abilities/competencies required:
• Strong analytical ability
• Proven ability to adapt to a changing environment
• Experience working with cross functional teams
• Excellent verbal and written communications skills
• Ability to work collaboratively with all levels of an organization
• Project management and process improvement
• Self-starter
• Creative thinker
Ally Overview
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.
Business Unit/Enterprise Function
The Marketing Team is made up of dedicated world class marketing and communications professionals who are responsible for the strategic development and execution of campaigns and initiatives to support Ally, its business lines and product offerings. In addition, the external communications arm of marketing is responsible for advancing Ally's corporate reputation and promoting the company's strategic objectives by developing and executing communications plans for the media and external stakeholders. Marketing also has responsibility for the Ally brand, social media, customer engagement, media relations and cross sell efforts. Additionally, the marketing team oversees enterprise research and delivers insight, tools and trends to the enterprise.
Total Rewards Information
Ally's compensation program offers market-competitive base pay and bonus pay potential based on achieving personal and company goals. Plus, we have a flexible paid time-off program with an emphasis on work-life balance.
Ally offers a variety of benefits to protect your health and well-being, provide financial security and balance your work-life needs including:
• Industry-leading 401K Retirement Savings Plan including Matching and Company Contributions
• Comprehensive wellness program with financial incentives designed to help you achieve your best health
• Flexible health insurance options including dental and vision
• Pre-tax Health Savings Account with generous employer contributions
• Pre-tax dependent care and commuter benefits
• Other work-life integration benefits including Paid Parental & Caregiver Leave, Adoption Assistance, Back-up Child & Adult/Elder Care, Child Care Discounts, Tuition Reimbursement, LifeMatters Employee Assistance Program, Weight Watchers and other employee discount programs
Ally is an Equal Opportunity Employer
We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.