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Digital Marketing Specialist
Union Bank
San Diego, CA, United States
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The Unsecured Consumer Lending (UCL) Digital Marketing Specialist is responsible for managing UCL campaigns across paid search channels to ensure a strong return on investment, creating and modifying plans based on need, market trends, and strategy changes within our product organization, and providing strategic input and direction into the overall digital marketing plans. The successful candidate must be versed in campaign analytics, desktop & mobile marketing, and must be able to manage a stable of creative, production and technical agencies and internal resources.
Major Responsibilities
• Drive the digital user experience forward through thought leadership in digital marketing space, testing different ideas, marketing concepts, and implementing strategies and will manage a stable of creative, production and technical agencies and internal resources.
• Effectively manage and maintain Paid Search marketing campaigns.
• Effectively manage ROI and ensure marketing spend is on track to expected outcomes, and adjusting plans accordingly to hit goals and ROIs comfortable owning budgets and managing targets on a weekly/monthly basis.
• Partner with product and brand team to create compelling content and solutions for our products.
• Ensure adherence to all bank compliance reporting requirements and other regulator and compliance policies and procedures.
Qualifications
• 3+ years previous relevant (digital marketing) work experience required
• Keen eye for details and data – strong desire to test and learn
• Strong web and business analysis skill
• Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Access
• Highly organized and capable of juggling multiple projects at the same time
• Strong understanding of latest Paid Search marketing methods including optimization for mobile search
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.
We are proud to be an Equal Opportunity / Affirmative Action Employer and committed to leveraging the diverse backgrounds, perspectives, and experience of our workforce to create opportunities for our colleagues and our business. We do not discriminate in employment decisions on the basis of any protected category.
A conviction is not an absolute bar to employment. Factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered in all employment decisions. Additionally, it's the bank's policy to only inquire into a candidate's criminal history after an offer has been made. Federal law prohibits banks from employing individuals who have been convicted of, or received a pretrial diversion for, certain offenses.