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Director of Analytics
Hub International Ltd
Chicago, IL, United States
Job Details - this job has expired, please see similar jobs below
About you
You are a detail-oriented, seasoned digital analytics professional with a strong technical and working knowledge of digital analytics architectures, patterns, practices, techniques and technologies. You’re adept at establishing, building and sustaining trust-based relationships with executives and top decision makers. You’re a natural leader and collaborator who enjoys partnering with a team to propose, influence, and deliver results for our internal clients and their customers.
As a Director of Analytics you have:
• 8+ years in an analytics management position, preferably in an enterprise-level organization.
• Experience managing web analytics duties for lead generation and/or publishing websites.
• Experience in creating a culture of data-informed decision-making throughout an organization, continuous optimization and thought leadership both inside and outside of the organization.
• Prior experience leading and managing an analytics team.
• Prior experience running a testing program at scale to deliver improvements that provided significant value to the organization.
• Ability to uncover performance insights and best practices through data analysis and reporting.
• Experience on large-scale implementations of digital analytics marketing automation solutions, including ownership of the technical solution.
• Strong knowledge of analytical methodologies for optimizing and evaluating customer campaigns (i.e., segmentation, predictive response models, etc.) as well as a strong knowledge of online marketing and/or CRM best practices.
• Expertise in tag management, translating requirements into analytics strategies, integrating various data sources, and marketing techniques including targeting, segmentation and modeling.
• Proven collaboration ability, effectively working across multiple stakeholder groups, cross-functional groups, departments and leadership teams both within the organization and outside of the organization.
• Ability to stay aware and ahead of emerging technologies with a proven track record of prioritizing and implementing within the organization.
• Solid understanding of digital technologies including website/application development, digital advertising & media/social media, mobile applications, and data visualization.
• Prior experience leveraging outside vendors for reporting, analytics, and tag management.
• Ability to synthesize data with primary and secondary audience insights that assist in the development of campaigns and content that resonate with target audiences
Requirements:
• Eight-plus years of experience, at least six years in digital analytics.
• Experience designing and delivering digital analytics solutions for marketing and IT teams.
• Ability to understand larger business needs and the application of digital analytics to address them.
• In-depth knowledge of Google Analytics and/or Adobe Analytics.
• Advanced working knowledge of tag management platforms (e.g., Tealium, GTM, Adobe DTM).
• Advanced working knowledge of site optimization and personalization platforms (e.g., Optimizely, Adobe Target, Visual Website Optimizer (VWO)).
• In-depth knowledge of report development, data visualization, and insight generation (Power BI, Tabluea).
• Experience with attribution platforms.
• Strong analytics and measurement experience (math and statistics), with a focus on digital marketing.
• Proficient skills with statistical programs such as SQL, SAS, Python or R.
• Strong quantitative and analytical skills, with the ability to distill large amounts of data into simple language and action plans.
• Ability to clearly communicate capabilities, opportunities, and recommendations to both technical and nontechnical audiences.
• Excellent presentation skills and ability to construct a cohesive, visual story.
• Consultative, service-based mindset.
• Multi-Channel Media Mix Attribution, Customer Lifecycle Marketing Analysis, Paid Search Audience Targeting and ROI Impact, Campaign Profitability
• Personally perform analytics work, where appropriate, and provide detailed direction to others as to the methods and procedures to undertake
• Ability to translate technical findings into practical deliverables