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Product Marketing Specialist
Elavon
Atlanta, GA, United States
Job Details - this job has expired, please see similar jobs below
ABOUT US -https://www.elavon.com/about/company
About Elavon
Our customers want to expand their business opportunities. We help them get there.
Elavon is part of U.S. Bank’s Payment Services division. U.S. Bancorp is the fifth-largest commercial bank in the United States, with over 60,000 employees.
From e-commerce to mobile wallets and chip card acceptance, Elavon helps businesses, small and large, accept all payment types – and reap the benefits at the end of the day. Whether they need a simple or sophisticated payment solution, we’ve got them covered.
Growing a business in a fast-moving world is challenging. Let us help you succeed.
Elavon/US Bancorp is seeking a Product Marketing Specialistfor the North America division. The ideal candidate will have a passion for marketing and the ability to work in partnership with multiple internal stakeholders including Product and Innovation, Channel Marketing, Service Delivery, Operations, Business Development, and Learning and Development teams.
The Product Marketing Specialistmust have the necessary skills to quickly ramp up their knowledge of the payments marketplace, how the market space is evolving; what customers are looking for; and how we can best deliver these solutions to market, including our value-added services (VAS). Our VAS solution set includes Dynamic Currency Conversion (DCC), Multi-Currency Conversion (MCC), our gift and loyalty programs and other services that complement our core product suite.
Youwill focus a majority of time on assisting with go-to-market strategy, activities, messaging and positioning, sales enablement, and customer experience and success.
The ideal candidate will have strong communication skills - both written and verbal - and the ability to generate compelling content for a variety of go-to-market assets. Self-sufficiency to successfully complete projects individually and in collaboration with cross-functional teams is required. The ability to multi-task multiple projects while meeting deadlines is a must!
The Product Marketing Specialistis expected to be a team player who will contribute to Elavon’s revenue goals for core solutions, including:
◦ Completes the go-to-market plans for our Value Added Solutions (VAS) in North America.
◦ Develops and communicates clear and concise creative briefs and objectives to internal marketing teams and external agencies.
◦ Develops product positioning and messaging that differentiates our VAS solutions in our priority markets, as well as continually tests and refines messaging to help drive sales and revenue commitments.
◦ Enables sales and customer care teams with world-class tools and messaging to support our products.
◦ Contributes product content and messaging on our website and works closely with the Digital Marketing team.
◦ Communicates the value proposition of our VAS solution suite to the sales teams and develops the necessary sales collateral and tools needed to support the selling process.
◦ Works with Product Manager and colleagues to understand their goals such that marketing efforts help Elavon meet revenue and customer satisfaction goals.
◦ Works with internal teams and external agencies to identify marketing asset needs and creates content.
Qualifications
Basic Qualifications
• Bachelor's degree, or equivalent work experience
• Two to four years of experience in marketing or related field
Preferred Skills/Experience
• Thorough knowledge of marketing and sales strategies
• Excellent verbal and written communication skills
• Advanced knowledge of advertising/promotion and new business development
• Strong analytical and research skills
• Marketing internship experience beneficial, but not a must
• Ability to manage multiple projects in a fast-paced environment
• Strong writing skills a must
• Self-starter able to learn new concepts quickly and contribute to go-to-market activities
• Able to successfully complete projects independently and collaborate with cross-functional teams to achieve organizational goals
Relocation assistance is not provided.