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Associate Market Manager
Ability Network
Minneapolis, MN, United States
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Overview
The Associate Market Manager will leverage their marketing experience and work as part of a team to create and execute plans to promote ABILITY’s innovative applications. A successful candidate must be able to manage multiple projects simultaneously, have strong attention to detail, be results-oriented and be able to effectively lead collaborative marketing projects.
Responsibilities
Responsible for marketing programs in the Post-Acute Market for Clinical Management and Analytics applications offered to Skilled Nursing Facilities and Home Health Agencies. For assigned applications within the segment, responsible for working with the marketing team and leadership to develop, implement and execute strategic marketing plans in order to attract potential customers and retain existing ones.
Supports post-acute market segments in marketing campaigns, lead and demand generation efforts in collaboration with other marketing programs offered into the post-acute market segments. Campaigns include: email, social media, PPC, direct mail, tradeshows/events and other strategies.
Closely collaborates with product management, sales strategy, and sales to better understand the business value proposition and to leverage it for more effective marketing strategies and plans.
Collaborate with post-acute market manager to serve as the “Voice of the Customer” in assigned market/market segments.
Develops deep understanding of our customers – how they buy, why they buy, when they buy, and how best to reach them
Works with analysts to track marketing programs and results, and staying abreast of pipeline growth
Works with the overall Marketing Team to make recommendations to improve win/loss ratios, using analysis of data and personal interviews with customers
Will achieve certifications on appropriate ABILITY applications and serve as resource to the Marketing & Sales team on messaging and positioning
Works with Sales Strategy on content (presentations, product demos, etc.) for marketing presentations and webinars
Hosts presentations and webinars
Works with Product Management and Sales Strategy to track competitors and develop winning strategies for competitive positioning
Assists with preparing RFP responses (when needed)
Develops and maintains relationships with consultants and industry influencers in the assigned market
Participates in State and National Associations and their respective tradeshows as needed
Stays up-to-date with industry and regulatory trends that influence product requirements, purchasing and utilization
Other duties as requested and/or determined
Qualifications
Bachelor’s degree or equivalent combination of education and experience required
Preferred 1-2 years of experience in a healthcare setting, or a relevant healthcare background
Results driven, able to work independently to achieve set goals in a fast paced environment
Excellent organizational, analytical, and planning skills with good attention to detail
Excellent project management skills
Comfortable interacting with a variety of stakeholders (e.g., sales, marketing, development, technical services, etc.) with a demonstrated ability to lead through influence
A quick learner, with technical and business acumen
Effective and clear written and verbal communication skills a must to be effective in this position
Highly self-motivated and directed with the ability to juggle different tasks and effectively balance priorities
Excellent presentation skills
Ability to be flexible and work under changing priorities; comfortable with ambiguity
Industry knowledge of healthcare in post-acute setting clinical transactions/workflows is a plus
Travel: 20%