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Senior Marketing Analyst
Ally
Charlotte, NC, United States
Job Details - this job has expired, please see similar jobs below
Ally Requisition #
18-5168
Job Description
Position Description
The Senior Marketing Analyst role will be responsible for the execution and analysis of database marketing for Ally Bank, and will integrate across the enterprise, supporting multiple lines of business. As an integral part of the marketing analytics team, this experienced analyst will interact with business partners on the marketing team and line of business, as well as external vendors, to identify targeted marketing audiences, lead the execution of campaigns and report findings in order to identify opportunities for enhancements and better targeting.
Job Responsibilities
• Participate in the upfront strategic planning process of developing targeted multi-channel campaigns (acquisition, upsell, cross sell), including sizing, scenario testing, and in some cases, credit screening.
• Take part in design of experiment ideation and development for the purposes of ensuring adequate structure for maintaining measureable outcomes.
• Responsible for the execution and project management of targeted marketing campaigns based on detailed customer characteristics, legal regulations, statistical models and client requests
• Analyze and report on campaign performance including responder profiling, statistical significance testing and business case analysis
• Act as a liaison between business partners and execution team to translate business need into executable requirements and technical specifications
• Manage work flow and resource planning for campaign execution
• Conduct detail-oriented team audits of all deliverables to ensure 100% accuracy of campaign data
• Responsible for developing and maintaining documentation on execution processes
Qualifications
• 3 to 7 years of professional experience in marketing campaign management and analysis, preferably in financial services
• Strong technical abilities leveraging relational databases via programs such as SAS and/or SQL
• Ability to manage multiple projects at once
• Ability to work with diverse business partners with competing objectives
• Attention to detail and strong focus on quality
• Professional communication across roles and functions throughout the organization
Ally Overview
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.
Business Unit/Enterprise Function Description
Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposit required to open an account, no monthly maintenance fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the Bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years, and IRA Plans and products. Member FDIC.
Total Rewards Information
Ally's compensation program offers market-competitive base pay and bonus pay potential based on achieving personal and company goals. Plus, we have a flexible paid time-off program with an emphasis on work-life balance.
Ally offers a variety of benefits to protect your health and well-being, provide financial security and balance your work-life needs including:
• Industry-leading 401K Retirement Savings Plan including Matching and Company Contributions
• Comprehensive wellness program with financial incentives designed to help you achieve your best health
• Flexible health insurance options including dental and vision
• Pre-tax Health Savings Account with generous employer contributions
• Pre-tax dependent care and commuter benefits
• Other work-life integration benefits including Paid Parental & Caregiver Leave, Adoption Assistance, Back-up Child & Adult/Elder Care, Child Care Discounts, Tuition Reimbursement, LifeMatters Employee Assistance Program, Weight Watchers and other employee discount programs
Ally is an Equal Opportunity Employer
We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.