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Marketing Strategist - Mutual Funds
Thrivent Financial
Minneapolis, MN, United States
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Summary
The Marketing Strategist is a high level individual contributor role that is responsible for planning and leading the development and execution of Thrivent Mutual Fund Brand. This includes the Go-to-Market and CRM marketing strategies and tactics for the Retail-Self Directed and the intermediary audience, inclusive of Thrivent financial representatives that align with key enterprise/department/program goals. The Marketing Strategist brings extensive marketing/program development expertise for the by relying on a high degree of business acumen to determine what data and analytics are required to drive key business decisions, recommendations and to continuously improve marketing results. This position provides leadership to large and/or complex work streams, projects and initiatives that engage cross-organizational team members. This role may be asked to lead corporate initiatives and to engage with people from all levels of the organization.
This position is located in Minneapolis, MN. Relocation assistance may be available.
Job Duties and Responsibilities
• Leads large and complex marketing programs/initiatives that drive brand recognition and affinity, productivity and membership growth. Leverages extensive experience to drive strategic development that aligns with key corporate strategies and goals; manages the work of cross-organizational sub-teams/work streams.
• Works with research and analytics teams to determine business opportunities, model consumer behaviors, gather field insights/feedback and track results. Leverage data and analytics to drive improvements to marketing programs/initiatives that result in greater ROI.
• Continuously seeks ways to leverage technology to drive more effective and impactful marketing strategies and tactics and to help drive corporate CRM strategies.
• Develop trusted relationships with key internal/external stakeholders to collaborate and influence across the organization contributing to the development of consumer offers that attract target segments, drive membership growth and increase member loyalty.
• Translates strategic vision to drive flawless tactical execution; provides coaching to help grow organizational marketing acumen.
• Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources.
• Uses vertical marketing expertise/experience to contribute to larger marketing initiatives and projects. May be charged with leading cross- sub-teams and work streams and providing work direction in support of larger marketing initiatives. Leverages experience to drive development that aligns with key corporate strategies and initiatives.
• Contributes to the development of marketing strategies that support the organizational Brand and Go-To-Market strategies; responsible for development of actionable tactics that support productivity and new member growth. Plans and creates positioning of brand to select market segments through multiple communication channels.
• Plans, creates and/or produces content on social networking websites, interactive marketing related media.
• Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership growth and increase member loyalty.
Required Job Qualifications
• 7-10 years of marketing or related experience.
• College degree in marketing or related field; masters a plus but not required.
• Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management.
• Excellent communication skills.
• Demonstrates strong project management. Planning/organizing: Ability to effectively work under tight deadlines and lead projects.
• Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.
Other Critical Factors
• Financial services knowledge is a plus; high degree of business acumen. Experience working in an agile environment is helpful but not required.
• Advertising or Digital agency experience preferred.
• Ability to manage up/down and across a large organization.
• Highly developed customer relations, negotiations and budget management skills.
• Strong relationship building, managing through influence, and consultative skills.
• Commitment to and experience in return on investment measurement techniques.
• Demonstrated creativity and flexibility to solve problems and develop unique approaches and solutions.
• Interpersonal skills: Builds and maintains effective working relationships, has a wide and effective network, quickly establishes rapport with others, collaborative working style.
• Deliver unanticipated results that exceed expectations, reframe questions, challenge assumptions, formulate and deliver on the strategy.
• 10% of travel is expected annually.