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Senior Manager, Global Campaign Management
Jones Lang LaSalle
Chicago, IL, United States
Job Details - this job has expired, please see similar jobs below
Roles/ Responsibilities
• Develop and execute measurable demand creation programs that drive Corporate Solutions (CS) revenue through sales
• Work with product/service marketing to establish a common campaign framework for the global CS marketing community to leverage (goal is to develop the “80% solution”)
• Partner with key CS marketing functions to deliver campaign program elements and with corporate website resources to ensure that inbound traffic can be converted into known leads through a best-in-class experience
• Implement testing methodologies to enhance campaign performance, including response and conversion rates and multivariate testing. Work with marketing operations and with business leaders to course-correct as campaign execution occurs
• Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokers
• Manage and grow a team focused on specific campaign execution and demand generation disciplines including lead nurture, marketing automation, program management and digital marketing. Work collaboratively with and influence the marketing organizational design and processes to drive effective integrated sales and marketing strategy and tactics.
• Partner with other marketing functional leaders to define the end-to-end CS lead management process in conjunction with sales and sales operations, including lead definition, lead capture, nurture stream identification, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
• Juggle multiple projects in a dynamic, high-pressure environment
• Manage and adhere to campaign budget
Organizational Interlocks
• Corporate and Markets Marketing
• Teleprospecting/business development (in-house or outsourced)
• Sales and Account Management
• Product/service marketing
• Marketing operations
• Web/digital marketing
• Corporate communications and content
• Regional marketing and sales
Technologies Supporting the Role
• Marketing automation
• CRM MSD 365
• Web content management team
• Web analytics
Success Metrics
• Campaign impact on pipeline and revenue
• Achievement of individual program goals
• Achievement of tactical goals
• Campaign project performance (planning accuracy and adherence to plan)
• Budget control
• Stakeholder satisfaction
Typical Compensation Structure
• Consists of both a base salary and variable component
Education
• BA or BS degree
• MBA in marketing or related business degree strongly preferred
Background/ Experience
• 7 - 10 years of b-to-b demand creation experience
• 3 – 5 years of b-to-b digital/inbound marketing including content marketing, content syndication ability to leverage social media to seed demand and search engine optimization/search engine marketing (SEO/SEM)
• CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
• Customer- and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
• Experience creating and implementing proven successful demand creation and lead nurturing programs
• Team player with cross-functional project leadership skills, collaboration
• Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements
• History of budget management
Capabilities
Skills
• Listening, probing and interpreting needs
• Conceptual skills to develop a common campaign model
• Can help direct the content and creative required for demand creation
• Inbound marketing
• Exceptional project management skills, agile methodology
• Objection handling
• Upward management to gain acceptance for plans and budgets
Behaviors
• Highly collaborative
• Flexible
• Detail-oriented, holistic thinker
• Team player who thrives in a fast-paced, matrix organization
• Motivational
• Can multitask and quickly change course as required by company or market forces
Knowledge
• Multi-touch, multi-dimensional marketing program design, creation and implementation
• Demand type, relative targeting and the b-to-b buying cycle
• Demand Waterfall processes and metrics
• Solution marketing and product development lifecycle
JLL Is an Equal Opportunity Employer
JLL is committed to developing and maintaining a diverse workforce. JLL strongly believes in equal opportunity extended to all individuals in all aspects of the employment relationship, including recruitment, hiring, training, promotion, transfer, discipline, layoff, recall and termination without regard to race, color, religion, belief, creed, age, sex, pregnancy or maternity (including childbirth and related conditions), family responsibility (e.g. child care, elder care), nationality, ethnic or national origin or ancestry, citizenship, marital status, civil partner status, sexual orientation, gender identity or expression, transgender status, veteran’s status, genetic information, trade union membership, social position, political view or status as a qualified individual with a disability, protected leave status or any other protected characteristic in accordance with applicable law. The company also endeavors to make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodations would impose an undue hardship on the operation of our business and ensures that employment decisions are based only on valid job requirements.
For employees in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy at https://jll2.sharepoint.com/CorporatePolicies/HR%20Policies/Equal%20Employment%20Opportunity%20and%20Affirmative%20Action.pdf.
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