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Marketing Cloud Specialist
Cuna Mutual Group
Madison, WI, United States
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Salary Grade: 507
Job Purpose:
This position is responsible for supporting the ongoing development of the digital customer experience and executes activities to develop new e-Commerce capabilities; and design, develop, reconfigure and manage digital content. This role is also responsible for leveraging digital analytics to recommend and implement the most effective strategies for driving marketing to the customer’s preferred channel.
Framework General Profile and Scope:
• Requires knowledge and experience in own discipline/department; still acquiring higher-level knowledge and skills.
• Builds knowledge of the company, processes and customers.
• Manages own workload and occasionally provides informal guidance to colleagues with less experience.
• Solves a range of straightforward problems.
• Analyzes possible solutions using standard procedures.
• Receives a moderate level of guidance and direction.
Job Responsibilities:
• Assist in the development of digital marketing strategy and tactics.
• Execute the digital governance process.
• Completes assignments across varying areas of expertise and serve in multiple roles with respect to online and traditional marketing.
• Assist with strategizing and planning for future state multi-channel, acquisition, retention and cross sale consumer marketing strategies from initiation to completion.
• Demonstrates tactical and strategic critical thinking with ability to turn digital marketing analysis and insight into action.
Job Requirements:
• Bachelor's degree in Marketing, Business, or related field or an equivalent trade-off of related professional work experience.
• 3+ years of marketing and/or business strategy; with experience in digital marketing.
• Demonstrated knowledge of digital marketing techniques, tools and measurements.
• Demonstrated success in project management; including technical and creative projects.
• Excellent interpersonal skills and ability to work in a project oriented team environment; leading teams as needed.
• Preferred: Salesforce and Marketing Cloud experience including Journey Builder, Automation Studio and Cloud Pages
• Preferred: Knowledge of HTML and use of Sitecore
CUNA Mutual Group’s insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. As a dynamic and growing company, we strive to create a culture of performance, high standards and defined values. In return for your skills and contributions, we offer highly competitive compensation and benefit packages, significant professional growth, and the opportunity to win and be rewarded.
Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.