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Digital Marketing Analytics Manager
Experian
Chicago, IL, United States
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Description
Cheetah Digital is an enterprise cross-channel marketing solutions provider that is dedicated to marketers. Our unique combination of data, analytics and services helps companies solve complex marketing challenges and drive exceptional results. We provide marketing expertise to the world’s best brands, including Williams-Sonoma, American Express and Hilton. Cheetah Digital is a global business with employees in 23 offices across 16 countries, and is headquartered in New York City.
JOB DESCRIPTION
Cheetah Digital is looking for a collaborative and highly motivated Digital Marketing Analytics Manager to be responsible for our global baseline reporting and ongoing digital marketing measurement. The ideal candidate will have experience supporting and measuring data-centric and analytical technical marketing campaigns as well as evergreen programs. The Analytics Manager will play a key role in providing critical data, reporting analytics and testing tools to better understand the behavior of our inbound and outbound digital marketing programs.
KEY RESPONSIBILITIES
• Asses, develop, and establish a foundation for web analytics, including identifying key performance indicators, building dashboards, and presenting key insights
• Work with the Head of Digital Marketing to establish a global reporting cadence that supports and ultimately helps to drive our business
• Partner with internal stakeholders to develop analyses and supports actionable insights to accelerate our growth
• Partner closely with our IT team on tagging and enhancements to our reporting suite and any third-party integrations with our marketing automation technology stack
• Manage and assist in prioritizing website enhancements driven from data insights
• Proactively identify new digital marketing activations and technology/platforms to help drive brand awareness, customer acquisition, lead velocity, and sales
• Oversee ad-hoc projects as needed
JOB DESCRIPTION
Cheetah Digital is looking for a collaborative and highly motivated Digital Marketing Analytics Manager to be responsible for our global baseline reporting and ongoing digital marketing measurement. The ideal candidate will have experience supporting and measuring data-centric and analytical technical marketing campaigns as well as evergreen programs. The Analytics Manager will play a key role in providing critical data, reporting analytics and testing tools to better understand the behavior of our inbound and outbound digital marketing programs.
KEY RESPONSIBILITIES
• Asses, develop, and establish a foundation for web analytics, including identifying key performance indicators, building dashboards, and presenting key insights
• Work with the Head of Digital Marketing to establish a global reporting cadence that supports and ultimately helps to drive our business
• Partner with internal stakeholders to develop analyses and supports actionable insights to accelerate our growth
• Partner closely with our IT team on tagging and enhancements to our reporting suite and any third-party integrations with our marketing automation technology stack
• Manage and assist in prioritizing website enhancements driven from data insights
• Proactively identify new digital marketing activations and technology/platforms to help drive brand awareness, customer acquisition, lead velocity, and sales
• Oversee ad-hoc projects as needed